seven7company88.7公众微信号号

a company called J&L Group and he used to do furniture trading是否能打听的到这个公司呢? 谢谢!它
a company called J&L Group and he used to do furniture trading是否能打听的到这个公司呢? 谢谢!它的地址在 昆明金龙假期旅行社有限责任公司 的附近,麻烦了,谢谢!拼途网友回复:你拿“J&L Group”和“昆明”去google搜就可以了。你的位置: > 7 Tips for Naming (or Re-Naming) Your Company
When I joined the company formerly known as YouSendIt as CMO in 2012, we had a major marketing challenge in front of us: stay with a name that the company had already outgrown or re-name and cast aside nine years of brand equity. We chose the latter.
A year after we took the leap and became
, it’s interesting to look back and see what lessons I can
on to other businesses — not only those thinking about a rebrand but startups looking for a good name.
Too often entrepreneurs — especially in tech — treat a name as an afterthought, absent-mindedly settling on either a descriptive mouthful, something whimsical or just using a product name rather than an actual brand name.
Having lived through the unavoidable pain of a rebrand, I know how important it is to
your name right. So, here are seven tips for naming (or, if necessary,
-naming) your business.
1. Start with your brand promise.
It’s vital to know what your brand stands for before you pick your name. Your brand promise is not what your product or service
, it’s the deeper emotional connection it should have with your users. It’s the way your brand should make your customers
Airbnb’s recent re-brand showed the company really understood their brand promise with their audience. The central concept of “belong” s to the company’s true emotional appeal. Airbnb is not just about cheap accommodation but about staying in places that feel more like home with people who will become your friends. They didn’t change their name but their entire re-brand speaks to this idea, this brand promise.
2. Be evocative, not descriptive.
Descriptive names like YouSendIt are fine, especially when you’re first starting out. While a descriptive name can help your product
discovered in search marketing, ultimately, such a name will probably limit your business. If you have taking-over-the world-sized ambitions, follow the Apple model. In a world of International Business Machines and Microsoft, Apple’s more abstract name allowed them to move from computers to music players and phones without consumers balking. It has brand extensibility. But Apple is not just a random name plucked from the dictionary. It evokes important symbols of human develoent. It’s the fruit of the tree of knowledge in the Bible and the object that fell on Isaac Newton’s head, inspiring the theory of gravity.& And it had personal significance for Steve Jobs from his days living on an apple orchard commune.
3. Use a real word.
It will be tempting, when faced with the difficulty of securing URLs and trademarks, to make your life easy by making up or misspelling a word. My advice is don’t do it. You’re just making things harder for your potential customers to pronounce it, spell it and remember it.
In general, people prefer the familiar. By taking familiar words and applying them in unconventional ways, a name will stand out.
4. Consider the context.
Company names are like baby names. When it’s still in the womb, tell people a name you’re considering and they may have a visal reaction based on their own eerience: “I had a horrible boss named Jeremy.” But add context in the form of a tiny, adorable human being: “Oh, he really looks like a Jeremy.”
It’s the same with your company name. Even when you’re at the stage of presenting options to the other decision makers, don’t just show naked words.& Put the name in context. Design a logo (it doesn’t have to be the one you actually use), mock it up on a web page or business letterhead. Seeing the name in action makes it easier to envision. Square is a great example. On its own, the word hardly suggests forward thinking. But in the context of a beautiful, square-shaped gadget that has changed how small businesses accept payment, it’s perfect.
5. It’s not a democracy.
Choosing a name is not a democratic process. With no hard rules for success, names will always be subjective. Getting a consensus will be difficult, so keep your creative and approval teams as small as possible. But once you’ve picked your name, get everyone on board.
We knew that changing our company name was controversial internally so we made sure employees were the first to find out. We had a grand unveiling at an all-company party with custom-made Hightail cocktails and gave away Hightail-branded free swag. This was partly another great way of putting the new name and logo into context but also a sule reminder that this was a done deal.
6. Have a thick skin.
People will hate the name you choose — from the baffled board member to the sneering Internet troll. There will always be a loud minority of haters. You just have to accept their right to criticize. Plus, you can always be amused by the inevitable charge of obscenity.
It wasn’t long before people started comparing Airbnb’s new logo to body parts. People told us that Hightail sounded like a high-class escort agency or a service for “hookers on dope.” (I’m not making that up.) For me, this reaction is like a Rorschach personality test and says more about the accuser than your business.
7. Don’t rebrand unless you have to.
If you’re choosing your first name, this is one last warning to get it right the first time. If you’re thinking of re-naming your business, think hard. Re-naming is a messy, eensive process. Some of your customers will hate it, which is understandable because name changes are for the company’s benefit, not the customer’s. Even if you’re just thinking about changing your logo, really challenge yourself to prove that it’s necessary.
载请注明: &
与本文相关的文章
暂无相关文章!您所在位置: &
&nbsp&&nbsp&nbsp&&nbsp
十字路口交通信号灯控制系统的设计(含全套CAD图纸).doc52页
本文档一共被下载:
次 ,您可免费全文在线阅读后下载本文档
文档加载中...广告还剩秒
需要金币:500 &&
你可能关注的文档:
··········
··········
买文档后送图纸,QQ
毕业设计说明书
目:交通信号灯控制系统的设计
英文并列题目:Traffic signal control system design
专业负责人 黄崇林
毕 业 设 计 任 务 书
院(系):
机电工程学院
机械设计与制造
机制07-1班
学生: 曹增兴
一、毕业设计课题
交通信号灯控制系统的设计
二、毕业设计工作自
年 6 月 10 日止
三、毕业设计进行地点
四、毕业设计的内容要求
(一)设计内容:
1.在十字路口的两个方向上各设一组红绿黄灯,显示顺序为: 其中一个方向是绿灯、黄灯、红灯,另一个方向是红灯、绿灯、黄灯。
2.设置一组数码管,以倒计时的方式显示允许通过或禁止通行的时间,其中左转灯、绿灯、黄灯、红灯的持续时间分别是15S、30S、3S、48S。
3.当各条路上任意一条出现特殊情况,例如消防车、救护车或其他需要优先放行的车辆时,各方向上均是红灯亮,倒计时停止,且显示数字在闪烁,当特殊运行状态结束后,控制器恢复原来状态,继续正常运行。
(二)设计要求:
1、查阅有关参考文献,按要求写出开题报告;
2、绘制控制系统的电路原理图和控制流程图;
3、编写控制系统的控制程序;
4、翻译专业文献(不少于2000英文单词)。
5、编写设计说明书(不少于1.5万字,有英文摘要);
(三)主要参考资料
正在加载中,请稍后...

我要回帖

更多关于 如何申请微信号 的文章

 

随机推荐