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New Path Limits Photo-Sharing to Tight Circle
By Mike Pearson
Everything about Facebook is big. A half-billion users, 700 billion minutes a month spent there. It has 900 million pages,
groups and events, according to the Facebook stats page.
A new social networking startup, Path, is aiming the opposite direction -- at least with its core functionality.
The new San Francisco-based photo-sharing service, which launched as an iPhone app on Sunday, limits users to no more than 50 friends -- barely a third of the 130 friends the average Facebook user has. Path's organizers intend to make the service platform agnostic over the long term, the company said.
The reason: Despite the core premise of social networking -- to share experiences-- Path's founders say people don't feel comfortable sharing the most personal moments with hundreds or even thousands of people, on a fraction of whom are truly close friends.
But on Path, because one's personal network is limited to his or her 50 closest friends and family, the user can presumably feel free to post more personal moments, according to the company.
Path is headed by former Facebook employee Dave Morin, and in many ways appears to be that service's antithesis.
It doesn't do anything but share photos, at the moment at least. There are no pokes or check-ins, no wall posts for everyone to read. There's just the simple ability for one person to take a photo on a camera phone, tag it as a person, place or thing, and to share that photo with a group of friends.
Only people with whom the photo has been shared can see it, but a geo-location database of anonymized subject tags -- Path uses the example of "dancing with" -- are visible to anyone.
It allows users to see photos shared by friends on a map, and promises other visualizations later.
Unlike some other hot photo-sharing iPhone apps of the moment, such as , Path doesn't offer filters or modifications to photos.
Path's growth plans are a little grainy. The company is taking username registrations on its website for non-iPhone users and has advertised on Twitter for an Android developer, but it's unclear if or when the company intends to offer different forms of sharing going forward.
The limit was devised based on research by Oxford University Professor Robin Dunbar into social relationships. Dunbar's research, Path said, suggested that 150 is the human limit for social relationships at any one time, with around 50 as the outer boundary of close personal relations.
But Lon S. Safko, a social media expert, said he doesn't think
However, social networking users may not cotton to such a service just because it purports to limit oversharing, according to Lon S. Safko, a social media consultant.
"Exclusivity isn't worth the time any more," he said. "You can already control your groups in Twitter and on Facebook. There's no added value."
That it's limited to photos is another strike, he said.
Many people actually like having large social networking groups, giving many people the 15 minutes of fame they crave. "People are voyeurs at heart," he said. "The more people they add, the more lives they can look at."
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/ Photo Magic of Florida Launches Their Social Media Sharing Photo Booth For Florida Events
Photo Magic of Florida Launches Their Social Media Sharing Photo Booth For Florida Events
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Photo Magic of Florida is gradually expanding their service area and with it, the services they have available, with their latest release being an advanced 21st century social media photo booth.
San Francisco, CA, United States of America - January 22, 2015 /MarketersMedia/ — Photos are a way to make a moment last a lifetime, and while photography has been a captivating art since its creation, it has taken on a whole new dimension in the digital age, allowing people to take more photographs than ever and allowing them to share them more quickly and easily with wider audiences. The traditional photo booth that is a mainstay at every special occasion has seen its ubiquity challenged by the smartphone camera, but innovators have added unique features to make the booths a special experience. Now,
has released a new social media sharing booth to help people get the best of both worlds.
The company has expanded its service areas, now including Orlando, Miami, Jacksonville (), Tampa, and Tallahassee Florida. The company offers everything from traditional booths to novelty renaissance painting booths, all with unique features.
The new release is a social media sharing booth, which allows people to log into their Facebook, Twitter or Instagram accounts via an iPad control station and share instantly their photobooth pictures, which can include custom greenscreen backgrounds, fun effects and more. This new innovation brings photobooths firmly into the 21st century.
A spokesperson for Photo Magic Of Florida explained, “Social media is the new personalized broadcast service that allows people to capture moments as they happen. Photo booths have been doing this at special events for years, but by integrating the two we are providing a unique approach to the photo booth, enabling the images to be instantly uploaded and shared virally, making the memory of the moment instantly available to friends everywhere to like, comment and share. These booth are just one of many we have on offer, all with their own functionalities and themes that can ideally suit any occasion.”
About Photo Magic Of Florida: Photo Magic Of Florida offers photo booth rentals for corporate events, trade shows, weddings, parties and more. They service Orlando, Miami, Jacksonville, Tampa, and Tallahassee FL. They offer photo booths of all sizes, scales and capacities, ensuring there is an ideal photo capture facility for every event. The business even offers commemorative accessories like placeholders, memory lines and scrap book pages.
Contact Info:Name: Joe BraggOrganization: BrandoutreachPhone: (415) 632 1664
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Source: MarketersMedia
Release ID: 72602
June 22nd, 2018
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Malene Charlotte Larsen
Aalborg University
Associate Professor, Department of Communication, Aalborg University
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