国内当前最有知名度的公司，则是以其特有的广告策划构思精力和对画册后期的制造技术的完美性，变成职业最具有知名度的设计团队。近些年来，跟着市场需求的不断变化，而VI设计公司也以不断的立异精力在客户的各种需求中，满足客户需求的一起，为公司创立出特有的品牌文明和以服至上的服务主旨，众而使其变成职业翘楚。
当前VI设计在职业以内可谓是开展前途一片红海，此种百年的基业口碑其无论是在国内，仍是在国外，则都是引发职业开展前景的又一展明灯。但由于该职业当中的某些小作坊式公司其全体开展良莠不齐，从而引发其它职业对设计职业有了很大的意见和主意，在此咱们主张大家在职业开展当中，互相支持，力争在调和开展当中将自个公司公司做的越大越强。
在VI设计中，无论是哪一种商品，其在公司宣传方针当中，选用图形介绍商品的形式变得越来越少，而是选用公司标识LOGO来为客户传递准确的功能信息，一起通知受众集体“我是谁”，在VI设计理念中，图形则是公司宣传传达的一道屏障，无法准确传达公司文明的一起，也较多的浪费纸张。
关于深圳VI设计来说，合理的利用视觉识别系统，将公司商品信息以一种较强的传达力赶快的传达出去，在受众集体当中构成感染力，终究达到公司宣传意图。
楼主邀你扫码
参与上面帖子讨论
你尚未登录或可能已退出账号:(请先或者
【敬请阅读】
亲爱的网友们，、有更新哦！
请您务必审慎阅读、充分理解各条款内容，特别是免除或者限制责任的条款、法律适用和争议解决条款。免除或者限制责任将以粗体标识，您应重点阅读。
【特别提示】
如您继续使用我们的服务，表示您已充分阅读、理解并接受《西祠站规》、《西祠胡同用户隐私保护政策》的全部内容。阅读《西祠站规》、《西祠胡同用户隐私保护政策》的过程中，如果您有任何疑问，可向平台客服咨询。如您不同意《西祠站规》、《西祠胡同用户隐私保护政策》的任何条款，可立即停止使用服务。
南京西祠信息技术股份有限公司
我已阅读并同意、中的全部内容！现代（Hyundai）汽车企业VI设计标准手册|VI形象设计|VI系统设计|公司VI设计-【左右格局品牌整合创新体】
让我们和未来取得联系&&
品／牌／格／局／创／新／者
深圳·福田区福强路深荣大厦17A
王铭：品牌顾问
邮箱：&官网：www.zoyoo.net
关注我们微信
SEND US A MESSAGE
品牌定位式设计
助您轻松出发
左右格局（深圳）品牌整合机构ZOYOO (Shenzhen) Brand Integration Organization&咨询电话&& 086-755-852 30003移动电话& 135 568 30003 (王铭)&　　&马上索取优惠的现代（Hyundai）汽车企业VI设计标准手册
现代（Hyundai）汽车公司是韩国最大的汽车企业，原属现代集团，世界20家最大汽车公司之一。成立于1967年，创始人是原现代集团会长郑周永，公司总部在韩国首尔。跟其他品牌一样现代（Hyundai）在品牌推广维护中也有一套属于自己的企业标准手册，在基于这些标准的情况下推广可以避免品牌发生很多不必要的视觉问题，在推广统一品牌形象中企业VI设计标准手册起着重要的作用。
相关阅读：1.
& & & & & & & &2.
& & & & & & & &3.
& & & & & & & &4.
案例整理中....
&& 左右格局H5响应式网站
品牌定位式设计案例让我们和未来取得联系&&3&品／牌／格／局／创／新／者&深圳·福田区福强路深荣大厦17A
品牌顾问邮箱： & 官网：www.zoyoo.net关注我们微信SEND US A MESSAGE期待你的光临
座机 / 0755 - 852 30003当前位置： >>
华为VI最终
华为视觉识别手册 =jVlZ^K^hjVa &YZci^in&j^YZa^cZh=J6L:&I:8=CDAD&&:H8D#!AI9#IndexThe Huawei Brand Huawei Brand Core Values Brand Personality The Brand Signature Rationale The Brand Signature The Brand Signature Correct Proportions Restricted Zone & Minimum Size Color Policy: Standard logos Color Policy: Special Usage Logos Color Policy: Logo Colors Color Policy: Corporate Color Policy: Design Color Color Policy: Web Safe Color Color Policy: Background Control Color Policy: Background Control Incorrect Use Of Brand Signature Incorrect Use Of Brand Signature Visual Identity System Visual Identity System Overview Key Design Elements Design Element Design Element: Configuring The Design Element Design Element: Positioning The Design Element Design Element: Configuration And Placment Design Element: Configuration And Placment Design Element: Configuration And Placment1.0 1.1 1.2 1.3 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8Stationery Business Card: Front Business Card: Back Letterhead: English Letterhead: English (Standard) Letterhead: Following Page English Letterhead Following Page (Standard) Letterhead: Chinese Letterhead: Chinese (Standard) Letterhead: Following Page Chinese Letterhead Following Page (Standard) Fax Sheet: English Fax Sheet: English (Standard) Fax Sheet: Chinese Fax Sheet: Chinese (Standard) Note Sticker: English Sticker: English (Standard) Sticker: Chinese Sticker: Chinese (Standard) Envelopes: International Option1 Envelopes: International Option1 (Standard) Envelopes: International Option2 Envelopes: International Option2 (Standard) Envelopes: Chinese Envelopes: Chinese (Standard) Envelopes: International Option1 Envelopes: International Option1 (Standard) Envelopes: International Option2 Envelopes: International Option2 (Standard) Envelopes: Chinese Envelopes: Chinese (Standard) Briefcase Briefcase (Standard) Folder: Cover Folder: Inside4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 4.33 4.34 4.35 5.0 5.1 5.2 5.3 5.4Product Technology Brochure Annual Report Annual Report Back Cover Flyer Flyer Back Cover Huawei Newspaper Huawei Newspaper (Standard) Huawei PEOPLE Press-release Advertising System Flexibility Newspaper: Vertical Format-Options5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 6.0 6.1 6.2 Collaterals Congratulation Card Birthday Card Invitation Card Pen T-Shirt Notebook Reward Medal Handbag Paper Cup ID Card Visitor ID Card Corporate CD Cover Corporate CD Cover (Standard) Corporate CD-ROM Gift Wrapping Portable Card Airport Invitation Postcard Postcard Exhibition Plan Layout Plan Layout( View 1&2) Plan Layout( View 3&4) Flag Panel Layout Multiple Panel Layout Double Panel Layout Single Panel Layout Glossary of Terms Visual Identity Artwork CD 11.0 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10 11.11 11.12 11.13 11.14 11.15 11.16 11.17 11.18 11.19 11.20 12.0 12.1 12.2 12.3 12.4 12.5 12.6 12.7 12.8 Livery Applications Vehicle Exhibition Vehicle: Option1 Exhibition Vehicle: Option2 Exhibition Vehicle: Option3 10.0 10.1 10.2 10.3 10.4Newspaper: Horizontal Format-Option1 6.3 Newspaper: Horizontal Format-Option2 6.4 Newspaper: Horizontal Format-Option3 6.5 Magazine: Vertical Format-Options Recruitment: Full Page Recruitment: Half Page-English Recruitment: Half Page-Chinese Recruitment: Quarter Page Billboard: Option1 Billboard: Option2 Subway Poster Poster: Option1 Poster: Option2 Multimedia PowerPoint Overview PowerPoint Title Page PowerPoint Text & Image Page PowerPoint Text & Chart Page PowerPoint Text Page PowerPoint End Page Web Applications Signage Reception Area Entrance Signage Company Signage Department Signage Interior Signage Building Signage Building Signage Co-branding Uniforms & Accessories Uniform Badge VIP Card Cap 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14 6.15 7.0 7.1 7.2 7.3 7.4 7.5 7.6 7.7 8.0 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 9.0 9.1 9.2 9.3 9.4Design Element: Correct & Incorrect Use 3.9 Design Element: Correct & Incorrect Use 3.10 Product Design Element Product Design Element Product Design Element: Configuration And Placment Product Design Element: Correct & Incorrect Use Logo Size Corporate Typeface Alternative Corporate Typeface Image Style: General Style Principles Image Style: People Image Style: Metaphorical Image Style: Incorrect Image Use 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.14 3.11 3.12 3.13Publication System Flexibility Corporate Brochure Corporate Brochure Back Cover Corporate Brochure Contents Product Brochure Product Brochure Back Cover Product Brochure Contents Product Brochure Contents (Standard)Corporate Brochure Contents (Standard) 5.5 5.6 5.7 5.8 5.9内容华为品牌 华为品牌核心价值 品牌个性 品牌标志诠释 品牌标志 品牌标志 正确的比例 限制区域和最小尺寸 颜色规定：标准品牌标志 颜色规定：特殊用法品牌标志 颜色规定：标志色 颜色规定：公司色 颜色规定：辅助色 颜色规定：网络安全色 颜色规定：标志背景控制 颜色规定：标志背景控制 标志的不正确用法 标志的不正确用法 视觉识别系统 视觉识别系统总览 关键设计元素 设计元素 设计元素：应用设计元素 设计元素：放置设计元素 设计元素：结构和位置 设计元素：结构和位置 设计元素：结构和位置 设计元素：正确和错误用法 设计元素：正确和错误用法 产品设计元素 产品设计元素 产品设计元素：结构和位置 产品设计元素：正确和错误用法 标志尺寸 公司专用字体 公司通用字体 图片风格：普遍风格原则 图片风格：人物 图片风格：借喻的 图片风格：不适合的图片 文具 名片：正面 名片：背面 信纸：英语 信纸：英语（规范） 信纸：续页　英语 信纸：续页（规范） 信纸：中文1.0 1.1 1.2 1.3 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7信纸：中文（规范） 信纸：续页　中文 信纸：续页（规范） 传真：英语 传真：英语（规范） 传真：中文 传真：中文（规范） 便签 不干胶贴纸：英文 不干胶贴纸：英文（规范） 不干胶贴纸：中文 不干胶贴纸：中文（规范） 信封：国际　方案1　 信封：国际　方案1（规范） 信封：国际　方案2　 信封：国际　方案2（规范） 信封：中式 信封：中式（规范） 信封：国际　方案1　 信封：国际　方案1（规范） 信封：国际　方案2　 信封：国际　方案2（规范） 信封：中式 信封：中式（规范）　 文件袋 文件袋（规范） 文件夹：封面 文件夹：内页 印刷出版物系统 灵活性 公司宣传册 公司宣传册封底封面 公司宣传册内页 公司宣传册内页（规范） 产品宣传册 产品宣传册封底封面 产品宣传册内页 产品宣传册内页（规范） 产品技术手册 年报 年报封底封面 折页 折页封底封面 华为报纸 华为报纸（规范） 华为人杂志 新闻发布稿 广告系统 灵活性4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 4.33 4.34 4.35 5.0 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18报纸广告：竖式－多种方案 报纸广告：横式－方案１ 报纸广告：横式－方案２ 报纸广告：横式－方案３ 杂志广告：竖式－多种方案 招聘广告：整版 招聘广告：半版－英文 招聘广告：半版－中文 招聘广告：四分之一版 广告牌：方案1 广告牌：方案2 地铁广告 海报：方案1 海报：方案2 多媒体 幻灯片总览 幻灯片标题页 幻灯片文页和图片页－方案1 幻灯片文字和图表页－方案1 幻灯片文字和图片页－方案2 幻灯片文字和图表页－方案2 幻灯片文字页－方案1和方案2 幻灯片结束页－方案1和方案2 网络应用 招牌 接待区 入口招牌 公司招牌 部门招牌 室内招牌 建筑指示牌 建筑指示牌 合作背景板 制服和附件 制服 徽章 贵宾卡 帽子 流动性应用 运输工具 展车：方案1 展车：方案2 展车：方案3 附带品6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14 6.15 7.0 7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 8.0 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 9.0 9.1 9.2 9.3 9.4 10.0 10.1 10.2 10.3 10.4 11.0 11.1生日贺卡 请柬 笔 T-恤 笔记本 奖状 奖章 手提袋 纸杯 员工卡 来宾卡 公司光盘封面 公司光盘封面（规范） 公司光盘 包装纸 便携机个人卡 机场接站牌 明信片 明信片 展览 展板版式 展板版式( 视角 1和2) 展板版式( 视角 3和4) 挂旗 展板版式 多组展板版式 双组展板版式 单组展板版式 词汇 视觉识别电子文件CD光盘 　11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10 11.11 11.12 11.13 11.14 11.15 11.16 11.17 11.18 11.19 11.20 12.0 12.1 12.2 12.3 12.4 12.5 12.6 12.7 12.86.0 6.1贺卡1.0The Huawei Brand 华为品牌1.0The Huawei Brand 华为品牌THE HUAWEI BRAND 华为品牌1.1Huawei Brand Core Values华为品牌核心价值Brand Positioning Providing growth potential Brand Attribute Customer-focused, Responsive Rapid Advancement 品牌定位带来潜在增长品牌特性以客户为先，快速响应，蓬勃向上Providing Growth Potential 带来潜在增长Customer-Focused 以客户为先Responsive 快速响应Rapid Advancement 蓬勃向上THE HUAWEI BRAND 华为品牌1.2Brand Personality品牌个性Trustworthy Determined Dynamic Progressive可信赖的 执着的 有活力的 有进取心的Trustworthy 可信赖的Determined 执着的Dynamic 有活力的Progressive 有进取心的THE HUAWEI BRAND 华为品牌1.3The Brand Signature Rationale标志诠释A good company never sits still. This is the reason why we evolve a new logo, the signature of our brand that represents the changes that haven been taking place at Huawei. It is a bold icon. A statement of change. A symbol of the brilliant future. Our logo is a simple, contemporary expression of our customer-focus, innovation, steady-and-sustainable growth, and above all harmony. All the shapes making up the logo design point towards the centre. This is the place where the customer is - at the heart of everything we do. This is also the place where Huawei began, the communications industry, where all techniques come from people and serve for people. The vivid red shape is a powerful, optimistic symbol, while the different shades of red in each section demonstrate progress and innovation, a gradient starting from the customers needs and moving outwards. The changes in size of the radiating shapes from the previous logo, demonstrate the increasing confidence we have, and the mature, professional way we approach international business. The graduated tone in the icon makes it more natural, acting as a metaphor for openmindedness, co-operation and compatibility with the stakeholders. We don't see the world in just two colors and recognise that if takes different shades to make up the world. We see the diversity of our people as an asset. These identity guidelines give a detailed overview of our new look. They provide an introduction to the logo, corporate colors, design features, type and imagery - and demonstrates how, when used in combination, these elements define and express our brand in a distinctive and memorable way. 本次品牌标志的变化，反映了华为的发展与成长，象征华为未来的光 明前景。新标志以简洁现代的风格清晰地传递了我们的核心理念：聚 焦、创新、稳健、和谐。 标志中所有的图形均指向底部中心，代表我们始终坚持一切从客户需 求出发，坚持以人为本，将我们多元化的员工视为企业的核心资产。 灵动活泼的红色图形给人积极有力之感，图形中各部分不同的渐变红 色，充分展现华为坚持开拓进取，为客户不断创新。新标志更加饱满 的放射图形体现华为的自信，以及国际业务开拓中的成熟与专业。光 晕的巧妙运用使标志自然灵动，象征华为开放合作，坚持创造和谐商 业环境以实现自身健康成长。 这本手册旨在明确华为品牌标志的正确使用方法，详细指导如何在设 计中综合使用识别、公司专用色、设计元素、字体和图片，从而新颖 独特地传播华为品牌，给人以深刻印象。2.0The Brand Signature 品牌标志2.0The Brand Signature 品牌标志The Brand Signature品牌标志THE BRAND SIGNATURE 品牌标志2.1The Huawei Brand Signature exists in both vertical and horizontal formats. Always use the preferred vertical version over the horizontal version, except in special circumstances. The Brand Signature includes an icon and the name, HUAWEI. Throughout these guidelines we refer to these elements as the ‘Brand Signature’. The characters in the Brand Signature have been created for our exclusive use. The Brand Signature must always be reproduced from the supplied digital master artwork. It must never be modified in any way (i.e. do not squash, stretch or try to re-draw it). It must appear against a correct and uncluttered legible colored background. When selecting a background color, care should be taken to ensure legibility. Always use the artwork enclosed in the attached CD, or obtain a copy from the Huawei corporate branding and communications department. 华为品牌标志可以使用竖式版式或横式版式。 除非特殊情况，请尽量使用竖式版式。 品牌标志由图标和HUAWEI文字构成。在本手 册中，我们以“品牌标志”来统称这些元素。 品牌标志中HUAWEI文字是为华为特别设计 的。品牌标志必须使用附录光盘中提供的电子 文件模板来设计。该标志不得作任何修改，包 括任何缩放变形和重新绘制。该标志必须置于 正确和清晰有序的背景上。当使用有色背景 时，请确保标志清晰可辨。 请使用附录光盘中的电子文件或华为公司品牌 部提供的复制文件。Preferred Vertical Brand Signature 推荐使用的竖式品牌标志Horizontal Brand Signature 横式品牌标志Correct Proportions正确的比例THE BRAND SIGNATURE 品牌标志2.2The Huawei Brand Signature has been developed as a balanced whole and at no time may the shape, configuration, or proportions be altered. Consistent use of the Brand Signature helps maintain the integrity of the brand and ensures greater brand recognition. The grid shown here demonstrates the correct propotions of the Huawei Brand Signature in a vertical and horizontal format. Preferred Vertical Brand Signature The first example on the right shows how the proportions of the Brand Signature fit into a square format. Horizontal Brand Signature The second example below shows how the proportions of the Brand Signature fit into a rectangular format. Never attempt to create the Brand Signature yourself, always use the digital master artwork supplied on the CD. 华为品牌标志是一个平衡的整体，使用中不得 改变其形状、结构和比例。一致连贯地使用品 牌标志有助于保持品牌的统一性，使品牌更容 易识别。本页所示的网格线展示华为品牌标志 竖式版式和横式版式的正确比例。 推荐使用的品牌标志竖式版式 右侧的第一个图例展示方形模板中品牌标志的 正确比例。 品牌标志横式版式 下方的第二个图例展示长方形模板中品牌标志 的正确比例。 请勿自行创造品牌标志，必须使用附录光盘中 的电子文件模板。Preferred Vertical Brand Signature 推荐使用的竖式品牌标志mmHorizontal Brand Signature 横式品牌标志%#*nn%#*nRestricted Zone & Minimum Size限制区域和最小尺寸THE BRAND SIGNATURE 品牌标志2.3Restricted Zone For the Brand Signature to communicate clearly and effectively, a minimum amount of space called the Restricted Zone is
clear of text, symbols and other related graphic elements. The “x” “y” height is respectively equal to the vertical and horizontal HUAWEI typeface as indicated. In vertical brand signature, the width and height of the restricted zone is one “x”. In horizontal brand signature, the width and height of the restricted zone is “0.5y”. When the signature size changes, the size of restricted zone change accordingly. Minimum Size The minimum size of the Brand Signature to be used for various printing processes is specified below. Using the mark any smaller than indicated will reduce legibility and quality of reproduction. 限制区域 为更加清晰有效地传播品牌标志，品牌标志周 边必须保持一个最小尺寸的空白空间，该空间 称为限制区域，该区域内不得出现任何文字、 符号和其它图形元素。图例中“x”“y”的高 度分别对应竖式和横式品牌标志中HUAWEI字 体的高度。在竖式品牌标志中，限制区域的宽 度和高度为“x”，在横式品牌标志中，限制 区域的宽度和高度为“0.5y”。当标志尺寸改 变时，限制区域大小随之改变。 最小尺寸 在各种印刷品中的品牌标志的最小尺寸如图 所示。如果品牌标志小于该尺寸，标志将难 以辨认。Vertical Brand Signature 竖式品牌标志m mm mHorizontal Brand Signature 横式品牌标志%#*n %#*nn0.5yMinimum Size 最小尺寸B^c^bjbH^oZ-bb 最小尺寸/-毫米B^c^bjbH^oZ'*bb 最小尺寸/'*毫米Color Policy: Standard Logos颜色规定：标准品牌标志THE BRAND SIGNATURE 品牌标志2.4The table to the right illustrates all permissible color options. Full Color Version (CMYK and Pantone) Where possible, the full color version of the Brand Signature should be used. The full color version of the Brand Signature is suitable for all the communication materials, including print advertising, the television advertising, collaterals and digital media. Single Color Version The entire Brand Signature may appear as a solid color. No tints are to be used. Multimedia Multimedia version should be used for all digital media. 右边的表格对所允许的颜色选择加以说明。 全色版本（四色或专色） 尽可能使用品牌标志的全色版本。 全色版本的标志适合于所有的传播材料，包括 印刷广告，电视广告，附带品和电子媒体。 单色黑版本 整个品牌标志将用一种纯色表示，不掺入其它 颜色。 多媒体 多媒体版本用于电子媒体。Four Color CMYK Logo Red: C0 M100 Y100 K0 Logo Black: 100 K四色版本 标志红: C0 M100 Y100 K0 标志黑: 100 KPantone Logo Red: Pantone 185 C/U Logo Black: Pantone 426 C/U专色版本 标志红: Pantone 185 C/U 标志黑: Pantone 426 C/UOne Color Black Pantone 426 C/U单色黑 Pantone 426 C/UMultimedia Logo Red: R255 G0 B0 HEX/WEB: #FF0000Logo Black: R0 G0 B0 HEX/WEB: #000000多媒体 标志红: R255 G0 B0 HEX/WEB: #FF0000标志黑: R0 G0 B0 HEX/WEB: #000000Color Policy: Special Usage Logos颜色规定：特殊用法品牌标志THE BRAND SIGNATURE 品牌标志2.531One color logo on metal Embossing on high quality paper One color print black1One color logo on metal 单色金属质感标志2 Embossing on high quality paperOne color print black 单色黑标志无色钢印标志23Fax and packaging4Stamp logo or line logo Two color print5Pantone 185C/U Pantone 426C/U Packaging1单色金属质感标志 无色钢印标志4 Stamp logo or line logo 5 Two color print23单色黑标志印章或单线标志两色印刷传真和包装上使用4印章或单线标志 两色印刷5Pantone 185C/U Pantone 426C/U 包装上使用Color Policy: Logo Colors颜色规定: 标志色THE BRAND SIGNATURE 品牌标志2.6Logo Red and Logo Black make up the Brand Signature color palette. Logo Red can only be used in the Huawei Brand Signature and the body copy of the stationery system. 标志红和标志黑共同组成品牌标志的渐变 色板。 标志红只能用于华为品牌标志和文具应用系 统中的文字上。 EVcidcZ&-*8$J 8BN@%$&%%$&%%$% G&7'**$%$% =:M;;%%%% EVcidcZ)'+8$J 8BN@&%%@ G&7%$%$% =:M%%%%%%Ad\dGZY标志红Ad\d7aVX`标志黑%Edh^i^dc). )(Edh^i^dc-+ &%%&%%7aVX`((Ad\dGZY Edh^i^dc%&%%Ad\dGZY Edh^i^dc)(&%%Ad\dGZYVcY)'7aVX` Edh^i^dc&%%Color Policy: Corporate颜色规定: 公司色THE BRAND SIGNATURE 品牌标志2.7The Huawei corporate colors are a key element to re-enforcing the dynamic and trustworthy nature of the brands personality. Consistent use of the Corporate Red is to be applied in all communication systems including publication, advertisements, multi-media, signage, etc, except the stationery system.? Corporate Red is a strong vivid color. Because of this it needs to be used carefully so that it does not overpower text, images or other key design elements in any Huawei application. The percentage of Corporate Red should be controlled so that it covers no more than one eighth of the applications total area, except where stated in special circumstances in this guidebook. 华为公司专用色对于强化活力充沛和值得信赖 的品牌形象至关重要。公司红色广泛应用于除 文具以外的各种传播系统，包括印刷品、广 告、多媒体、招牌等。 公司红色彩强烈，因此需要在各种应用中谨慎 使用，避免削弱文字、图片和其它关键设计元 素的表现力。除本手册中特殊相关规定外，公 司红色的面积不得超过应用设计中全部面积的 八分之一。 EVcidcZ)'+8$J 8BN@&%%@ EVcidcZ)('8$J 8BN@-%@ EVcidcZ8dda&gVn&&8$J 8BN@,%@ EVcidcZ&-%*8$J 8BN@%$&%%$&%%$(%8dgedgViZGZY公司红8dgedgViZ7aVX`公司黑8dgedgViZ&gZn公司灰8dgedgViZ&gZn公司灰8dgedgViZ&gZn公司灰8dgedgViZ&gZn公司灰8dgedgViZ&gZn公司灰EVcidcZ8dda&gVn.8$J 8BN@*%@EVcidcZ8dda&gVn,8$J 8BN@)%@EVcidcZ8dda&gVn*8$J 8BN@(%@8dgedgViZ&gZn公司灰8dgedgViZ&gZn公司灰8dgedgViZL]^iZ公司白EVcidcZ8dda&gVn(8$J 8BN@'%@EVcidcZ8dda&gVn'8$J 8BN@&%@8BN@/%$%$%$%Color Policy: Design Color颜色规定：辅助色THE BRAND SIGNATURE 品牌标志2.8The following selection of design colors has been chosen to rule out conflicting with Corporate Red. These secondary colors can be employed for graphics, typography, and products. This color table is binding. No other colors than the coporate colors and the 14 options shown here are to be implemented for any applications designed for Huawei. Any of the colors from the Standard, the Dark, or the Special Color can be used individually. As a rule, when combining various Design Colors, use either a similar color tone (vertical row) or a similar color intensity (horizontal row). This helps give an application a calm and unified appearence, while promoting the distinctive Huawei Brand personality. 下列辅助设计色与公司红色和谐相配。 这些颜色可以用于图形、印刷和产品。 本色板是不可改变的。除公司色及本页所示的 14种颜色以外的任何颜色都不得应用于华为的 设计。 当使用一种颜色时，可以使用本色板中的标准 系列、重色系列和特殊系列的任何颜色。当组 合使用不同设计颜色时，必须使用同一色系的 颜色（纵列）或同一饱和度的颜色（横排）。 这种方法使该设计视觉效果统一和谐，可以强 化表现华为独特的品牌个性。Standard Color标准色EVcidcZ)+,8$J 8BN@.$&*$()$%EVcidcZ&*+8$J 8BN@%$''$)'$%EVcidcZ*,.8$J 8BN@&,$%$()$%EVcidcZ*(+8$J 8BN@(&$'%$*$%EVcidcZ**&8$J 8BN@',$($%$&(EVcidcZ**%(8$J 8BN@'.$%$&%$&)Dark Color重色EVcidcZ)+)8$J 8BN@&%$).$&%%$(*EVcidcZ&*-8$J 8BN@%$+&$.,$%EVcidcZ*,+8$J 8BN@).$%$&%%$(.EVcidcZ++%8$J 8BN@.%$*,$%$%EVcidcZ+((8$J 8BN@&%%$%$&%$'*EVcidcZ*+'8$J 8BN@-*$%$*%$(&Special Color特殊色EVcidcZ-,)8$J &daYEVcidcZ-,,8$J H^akZgColor Policy: Web Safe Color颜色规定：网络安全色THE BRAND SIGNATURE 品牌标志2.9Corporate Red Corporate Red is used for the Brand Signature. It is also used as a background color. Corporate Red may not be altered. Corporate Black Black is the preferred color for HTML text. White It may be sparingly used for text on colored backgrounds. Design Colors The design colors were chosen not to compete with Corporate Red. As a rule, when combining various Design Colors, use either a similar color tone (vertical row) or a similar color intensity (horizontal row). On the web site, design colors are used for highlighting special areas such as headlines or backgrounds. 公司红 公司红可以作为背景色使用。公司红的色值不 可以被更改。 公司黑 黑色适用于作为HTML文字的颜色。 白 白色可适量作为有色背景上的文字颜色。 辅助色 辅助色不得与公司红相冲突。当使用多色彩组 合时最好应用同一色系或者同一饱和度的颜色 （横排或竖排）。在网页上，辅助色被用在特 殊强调区域或作为背景色。Corporate Color公司色G&7&*($%$% =:M..%%%%G&7%$%$% =:M%%%%%%G&7'**$'**$'** =:M;;;;;;G&7*&$*&$*& =:M((((((G&7&%'$&%'$&%' =:M++++++G&7&*($&*($&*( =:M......G&7'%)$'%)$'%) =:M888888Design Color辅助色Standard Color标准色G&7'**$'%)$&%' =:M;;88++G&7'**$'%)$&*( =:M;;88..G&7'%)$'**$&*( =:M88;;..G&7'%)$'%)$'** =:M8888;;G&7&*($'%)$'** =:M..88;;G&7&*($'%)$'%) =:M..8888Dark Color重色G&7&*($&%'$% =:M..++%%G&7'**$&*($% =:M;;..%%G&7&%'$&*($% =:M++..%%G&7%$&%'$&*( =:M%%++..G&7%$&*($'%) =:M%%..88G&7%$&*($&*( =:M%%....Color Policy: Background Control颜色规定：标志背景控制THE BRAND SIGNATURE 品牌标志2.10Full Color Brand Signature1Full Color Brand Signature1四色标准标志To ensure clarity and legibility of the Huawei Grey Background 灰度背景应用Brand Signature, it is important to control the intensity of the background on which it appears. For your reference we have provided a preferred background greyscale table, for use with the full color Brand Signature.?Additionally, you can also use this greyscale table for measuring the intensity of a colored background. The open frame indicates the right signature application, and the slash indicates the wrong application.2%&%'%(%)%*%+%,%-%.%&%%When placing the Brand Signature on acolored background, ensure that only Huawei Design Color tints are used as shown here.2 3Design Color Background辅助色背景应用3Image Background图片背景应用If the Brand Signature appears on a background,image, please ensure that there is sufficient contrast in terms of color and texture so as not to obscure or dilute the prominence of the signature brand. The background should not be cluttered or be too close in color to the Huawei signature brands colors. 全色品牌标志1为了确保华为品牌标志清晰可辨，务必严格控制背景色的亮度。本页提供的全色品牌标志 应用在不同亮度灰色背景上的色版供使用者参 考。使用者还可以参考本色板衡量有色背景的 亮度。方框内的示例是正确的标志应用，斜线 划去的示例是错误的标志应用。2当华为品牌标志置于有色背景时，请确保该背景色调如图所示属于华为设计专用颜色 系列。3当华为品牌标志置于图片背景时，请确保足够的色彩对比，从而避免品牌标志在背景中含 混不清。背景不可杂乱无章，也不可与华为品 牌标志的颜色过于接近。Color Policy: Background Control颜色规定：标志背景控制THE BRAND SIGNATURE 品牌标志2.11One Color Brand Signature1One Color Brand Signature1单色标志A single color version of the Huawei Brand Grey Background 灰度背景应用Signature may be applied to some applications. When doing so, it is important to control the intensity of the background on which it appears so that it remains legible at all times. The examples shown here indicate how a single color - black, and single color - white Brand Signature can be used.2%&%'%(%)%*%+%,%-%.%&%%Only the white Brand Signature can be usedon a corporate red background. 单色品牌标志1 在某些应用中可以使用单色的华为品牌标志。为了确保华为品牌标志清晰可辨，务必严 格控制背景色的亮度。本页中的图例显示如何 使用黑色或白色的单色品牌标志。2%&%'%(%)%*%+%,%-%.%&%%在公司专用红背景上只能使用白色品牌标志。2Corporate Red Background公司红背景应用Incorrect Use Of Brand Signature标志的不正确用法THE BRAND SIGNATURE 品牌标志2.12Incorrect use of Brand Signature It is essential that all versions of the Huawei Brand Signature are applied in a considered and consistent manner. Some common mistakes relating to the application of these brand signatures are shown on the right side. Please avoid them! Figure 1 The spacing between the symbol and &HUAWEI& should never be changed. Figure 2 The proportion of the Brand Signature should never be changed. Never enlarge or decrease the icon. Figure 3 Never make the Brand Signature typeface bolder or lighter than the official version. Figure 4 The icon should not be reproduced in any colors other than those specified in the Color Policy section. 标志的不正确用法 请注意所有品牌标志必须谨慎使用以确保品牌 标志的连贯性。右边列出了关于品牌标志的某 些常见应用错误，请避免它们！ 图示1 标志图形与 &HUAWEI& 之间的位置关系不可被 改动。 图示2 品牌标志的比例不能更改。不要放大或缩小标 志图形。 图示3 不能加粗或减细标志的字体。 图示4 标志图形不能采用任何与颜色规定部分不同的 色彩。Figure 1 图示1Figure 2 图示2Figure 3 图示3Figure 4 图示4Incorrect Use Of Brand Signature标志的不正确用法THE BRAND SIGNATURE 品牌标志2.13Figure 5 The proportions and placement of the brand typeface may never be altered. Figure 6 The Brand Signature should never be squashed or stretched in any way. Figure 7 The Brand Signature should never appear in any specific shapes. 图示5 品牌标志字体之间的尺寸关系不可被改动。 图示6 品牌标志不能以任何方式被压缩或伸长。 图示7 品牌标志不能出现在任何特定的轮廓形状中。Figure 5 图示5Figure 6 图示6Figure 7 图示73.0Visual Identity System 视觉识别系统3.0Visual Identity System 视觉识别系统Visual Identity System Overview视觉识别系统总览VISUAL IDENTITY SYSTEM 视觉识别系统3.1All the Key Design Elements work together to create the Huawei Visual Identity System. The Key Design Elements consist of the Brand Signature, Corporate Typefaces, Corporate Colors, the unique Design Element and Images. Consistency is important, but we also need flexibility. The examples on this page demonstrate this balance, utilising the key elements within the Huawei Visual Identity System. The principles demonstrated are applicable to all Huawei related applications. 所有的关键设计元素共同构成华为集团的视觉 识别系统。关键设计元素包括品牌标志、公司 专用字体、公司专用色、独特的设计元素和 图像。8dgedgViZ7gdX]jgZ公司宣传册EgdYjXiIZX]cdad\n7gdX]jgZ 产品技术宣传册6ccjVaGZedgi 年报=jVlZ^=H9E6Hdaji^dc6ccjVaGZedgi'%%+lll#]jVlZ^#Xdblll#]jVlZ^#Xdblll#]jVlZ^#XdbI]Z=jVlZ^8dgedgViZ EgZhZciVi^dc=jVlZ^=H9E6&&c^i^ViZcZl ZgVd[L^gZaZhh7gdVYWVcYOn the Move!=J6L:&I:8=CDAD&&:H8D#!AI9#=J6L:&I:8=CDAD&&:H8D#!AI9#=J6L:&I:8=CDAD&&:H8D#AI9#7^aaWdVgY 广告牌EdhiZg 海报6X]^Zk^c\Id\Zi]Zg尽管坚持一致是非常重要的，我们也需要保持 一定的灵活性。本页所列举的图例显示如何在 二者之间维持平衡，以及如何在华为视觉识别 系统下应用这些关键元素。 此处所展示的原则适用于华为所有的应用 项目。CZlheVeZg6YkZgi^hZbZci 报纸广告6X]^Zk^c\Id\Zi]ZgAdgZb^ehjbYdadgh^iVbZi! XdchZXiZijZgVY^e^hX^c\Za^i! hZYY^Vbcdcjbbnc^W]# lll#]jVlZ^#Xdb6X]^Zk^c\Id\Zi]Zglll#]jVlZ^#Xdbwww.huawei.comI]^hiZmigZegZhZcihV]ZVYa^cZdgVi^iaZ#AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\ Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^Yjciji aVdgZZiYdadgZbV\cVVa^fjVbZgVikdajieVi#Jil^h^ Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dc jaaVbXdgeZghjhX^e^iadWdgi^hc^hajiVa^fj^eZmZV XdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg ^c]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^ZXdchZfjVi# AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\ Za^i!hZYY^Vbcdcjbbnc^W] Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZbV\cVVa^fjVb ZgVikdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^h cdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^iadWdgi^hc^ha jiVa^fj^eZmZVXdbbdYdXdchZfjVi#I]^hiZmigZegZhZcihV]ZVYa^cZdgVi^iaZ#AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i!hZY Y^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZ bV\cVVa^fjVbZgVikdajieVi#Jil^h^Zc^bVYb^c^b kZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^i adWdgi^hc^hajiVa^fj^e# lll#]jVlZ^#Xdb AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i!hZY Y^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZ bV\cVVa^fjVbZgVikdajieVi#Jil^h^Zc^bVYb^c^b kZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^i adWdgi^hc^hajiVa^fj^e#lll#]jVlZ^#Xdblll#]jVlZ^#XdbEEI 幻灯片9ViZ/',#DXidWZg'%%*LZWh^iZ 网页LZaXdbZid =jVlZ^egZhZciVi^dcI=&H&H67A&C986EI&DCKey Design Elements关键设计元素VISUAL IDENTITY SYSTEM 视觉识别系统3.2The Key Design Elements of the Huawei Visual Identity System include: Brand Signature A brand specific typeface and a unique icon combine together to form the Huawei Brand Signature. Corporate Typefaces All Huawei applications in English are to be executed using the FrutigerNext font family. All Huawei applications in Chinese are to be executed using the Hei font family. Corporate Color The Corporate color of Huawei Brand is Corporate Red, Corporate Black and Corporate Grey. Design Elements The Huawei Design Elements are constructed using the uniquely designed relationship of a rectangular and arc shape. Imagery Dynamic imagery can clearly express the distinctive Huawei brand personality. 华为视觉识别系统的关键设计元素包括： 品牌标志 品牌独特的字体与图标相结合，构成华为品牌 标志。 公司字体 所有英文版的华为应用项目全部采用 FrutigerNext系列字体，所有中文版的华为 应用项目全部采用黑体系列字体。 公司色 华为公司色为公司红、公司黑和公司灰。7gVcYH^\cVijgZ品牌标 识&Xdc 标识图形HeZX^[^XineZ[VXZ 专有字体8dgedgViZIneZ[VXZ公司专用 字体;gji^\ZgVWXYZ[\]^_`abcdefghijklmno华为专用字体是黑体系列8dgedgViZ8dadgh 公司颜色9Zh^\c:aZbZcih设计元素&bV\Zh图片设计元素 华为设计元素是由精心设计的长方形和弧线组 成的图形。 图片 生动的图片有助于表现华为独特的品牌个性。Design Element设计元素VISUAL IDENTITY SYSTEM 视觉识别系统3.3The Design Element is based upon a cropped section of the Huawei Brand Signature. It is an integral graphic device that helps deliver the communication message of an application in a clear and concise manner. The Design Element is defined by three distinct shapes - the left area, right area and the white space known as the divider arc. The left and right areas can be extended proportionally to enhance its function as a graphic device as shown in the grid example below. The close relationship between the left and right areas act as a metaphor for the Huawei commitment to excellent service and co-operation with all its’ clients. The Design Element also defines Huawei as a company with confidence and stability, with its foundation in responsive abilities and world class products. The art work for the Design Element is provided as an easy-to-use template. Please note that the three elements of the template are grouped. We recommend leaving the elements grouped while working with the template. 公司设计元素源自华为品牌标志的一组紧凑对 称的曲线。应用设计中使用该元素可以清晰简 洁地传播品牌。 设计元素由三个部分组成，包括左区域、右区 域和白色分割曲线。设计元素的左右区域可以 如下图所示按比例延伸，从而强化其在图形设 计中的作用。 左右区域紧密相连相互呼应，象征华为向客户 提供出色的服务与密切的合作。设计元素表现 了华为在通讯行业中拥有的强大产品开发能力 和稳定可靠的产品质量。 附件提供的设计元素完稿模板简便易用。请注 意模板中的三个要素是集合成组的。建议在使 用模板时保持元素的群组状态。Creation of the Design Element 设计元素的由来The three areas of the Design Element 设计元素模板的三个组成元素AZ[i6gZV 左区域 9^k^YZg6gX 分割曲线G^\]i6gZV 右区域The left and right areas can be extended proportionally设计元素可以左右延伸Design Element: Configuring The Design Element设计元素：应用设计元素VISUAL IDENTITY SYSTEM 视觉识别系统3.4The example on this page demonstrates how to place a Design Element from the artwork template. Step 1: Import Design Element artwork template. Step 2: Position the art work on the page. Step 3: Proportionately scale the artwork to the required width. Step 4: If necessary, slide artwork to place the divider arc in its desired position. Step 5: Extending the left and right side of the Design Element to fit the required area should always be done in two stages. First extend the edge of the left hand side of the Design Element, then extend the edge of the right hand side of the Design Element to complete the process. Note: Do not stretch the artwork under any circumstances. This is applicable to all Huawei material featuring the Design Element. 本页中的图例显示如何在电子文件模版中应用 设计元素。 步骤 1: 导入电子文件模版。 步骤 2: 将设计元素移至页面中。 步骤 3: 按比例放大设计元素至所需的宽度。 步骤 4: 根据需要，移动设计元素至适当的位置。 步骤 5: 分两步来延伸设计元素的左右两边至所需的位 置，先延伸左边线，然后延伸右边线。 注意：在任何使用设计元素的应用项目中，请 勿以拖拽的方式改变电子文件比例。Step 1 步骤1Step 2 步骤2Step 3 步骤3Step 4 步骤4Step 5 步骤5Design Element: Positioning The Design Element设计元素：放置设计元素VISUAL IDENTITY SYSTEM 视觉识别系统3.5Please pay careful attention to the regulations when positioning the Design Element in an artwork document. The configurations shown here have been chosen for design application purposes and aesthetic appeal. Figure 1 When positioning the Design Element further to the left, the right hand section should never cross over the halfway point of the artwork. Figure 2 When positioning the Design Element further to the right, the right hand side of the Design Element should always be positioned in a balanced manner. Never crop the right side of the element off the artwork. Figure 3 When positioning the Design Element in a billboard or subway poster format, please ensure that it bleeds to the edge of the artwork at all times as shown. A balanced position of the Design Element must be obtained as shown.Figure 1 图示1Figure 2 图示2请特别注意有关如何在电子文件中放置设计元 素的相关规定。本页所展示的图例适用于各种 设计应用目的，并符合审美标准。 图示1 当需要把设计元素靠近左边界时，注意不 要使设计元素的右区域越过页面的纵轴 中线。 图示2 当需要把设计元素靠近右边界时，注意维持设 计元素右区域的平衡，切记不要破坏设计元素 右区域的完整。Figure 3图示3 当需要在广告牌或地铁海报格式中应用设计 元素时，注意让设计元素延伸至画面的每条 边界，如图所示将设计元素放置在平衡的位 置中。图示3Design Element: Configuration and Placement设计元素：结构和位置VISUAL IDENTITY SYSTEM 视觉识别系统3.6The Huawei Design Element is essential in enhancing the visual identity system. These examples illustrate the various applications of the Design Element in different circumstances. Please ensure that the Design Element extends to the edge of the page in all instances. The examples also show how the Design Element fits in a grid when placed in a vertical page. Please refer to the related section in this visual identity manual to find more in-depth application examples, and follow according to the guidelines. The configurations shown here have been chosen for design application purposes and aesthetic appeal. 华为品牌标志的设计元素对于强化视觉识别系 统至关重要。本页中的图例展示在不同情况下 如何应用设计元素。请确保任何情况下设计元 素都延伸至页面的边界。 这些图例还展示在纵向页面中如何使设计元素 与网格线相匹配。更详细的应用图例请参阅本 视觉识别手册中的其它相关部分说明及规定。 本页所展示的图例适用于各种设计应用目的， 并符合审美标准。8dgedgViZ7gdX]jgZ 公司宣传册6ccjVaGZedgi 年报=J6L:&EZdeaZ 华为人杂志EgZhh&gZaZVhZ 新闻发布稿Design Element: Configuration and Placement设计元素：结构和位置VISUAL IDENTITY SYSTEM 视觉识别系统3.7These examples also show how the Design Element fits into both a vertical and horizontal page format for advertising applications. Please ensure that the Design Element extends to the edge of the page in all instances. Please refer to the related section in this visual identity manual to find more in-depth application examples, and follow according to the guidelines. The configurations shown here have been chosen for design application purposes and aesthetic appeal. 本页中的图例展示在横向和纵向的广告中如何 应用设计元素。请确保任何情况下设计元素都 延伸至页面的边界。更详细的应用图例请参阅 本视觉识别手册中的其它相关部分说明及规 定。本页所展示的图例适用于各种设计应用目 的，并符合审美标准。CZlheVeZg=dg^odciVaIneZ6 报纸广告（横版）版式6CZlheVeZgKZgi^XVaIneZ6 报纸广告（竖版）版式6CZlheVeZg=dg^odciVaIneZ7报纸广告（横版）版式7CZlheVeZgKZgi^XVaIneZ7 报纸广告（竖版）版式7BV\Vo^cZIneZ6 杂志广告 版式6BV\Vo^cZIneZ7 杂志广告 版式7Design Element: Configuration And Placement设计元素：结构和位置VISUAL IDENTITY SYSTEM 视觉识别系统3.8Here are more examples showing the diversity in the configuration and placement of the Design Element. An essential tool in the Huawei Visual Identity System, consistent use will strengthen the Huawei brand image. These configurations have been chosen for design application purposes and aesthetic appeal. For a more detailed view of the examples shown, please refer to the relevant section in this guide book. 本页中的图例展示设计元素的不同结构和位置 的设计应用。作为华为视觉识别系统中的重要 部分，持续的应用设计元素可以强化华为的品 牌形象。本页所展示的图例适用于各种设计应 用目的，并符合审美标准。更详细的应用图例 请参阅本视觉识别手册中的其它相关部分 说明。lll#]jVlZ^#Xdb=jVlZ^L^gZaZhhHdaji^dc=H9E6&&c^i^ViZcZl ZgVd[L^gZaZhh7gdVYWVcY=J6L:&I:8=CDAD&&:H8D#!AI9# =jVlZ^&cYjhig^Va7VhZ 7Vci^VcAdc\\Vc\ H]Zco]Zc*&-&'.!E#G#8]^cV lll#]jVlZ^#Xdb=J6L:&I:8=CDAD&&:H8D#!AI9#-mmmmmmmmmmmmmmmmm-m%#*mlll#]jVlZ^#Xdb=jVlZ^L^gZaZhhHdaji^dc=H9E6&&c^i^ViZcZl ZgVd[L^gZaZhh7gdVYWVcY%#*m=J6L:& I:8=CDAD&&:H8D#!AI9# =jVlZ^&cYjhig^Va7VhZ 7Vci^VcAdc\\Vc\ H]Zco]Zc*&-&'.!E#G#8]^cV lll#]jVlZ^#Xdb=J6L:&I:8=CDAD&&:H8D#!AI9#Design Element: Correct & Incorrect Use设计元素：正确和错误用法VISUAL IDENTITY SYSTEM 视觉识别系统3.9How the Key Design Elements interact is integral to the success of the visual identity system. These examples show the correct and incorrect use of the Design Element with images, text and the Brand Signature.Figure 1Figure 1 图示1The picture should always be placed to the left of the Design Element when only one picture is applied.Figure 2The CMYK Brand Signature should never be placed above the Design Element when it is filled entirely by an image.Figure 3 Figure 2 图示2The Brand Signature should be never placed on the left hand side of the Design Element. It must always appear on the bottom right hand side as shown.Figure 4This shows a transparent use of the Design Element, unique to a billboard or subway poster format only. To create the transparent arc, allocate it a value of 60K in color, and a value to 30% for transparency.Figure 5 Figure 3 图示3One image should never be placed to the left and right side of Design Element at the same time. Two images are acceptable as shown in Figure 2, but please ensure that the placement of images remains balanced. 在设计元素中综合运用图片和品牌标志对视觉 识别系统的成败至关重要。本页所示的图例展 示设计元素的正确和不当的应用。 图示1 当只使用一张图片时，图片必须置于设计元素 的左区域。 图示2 如果设计元素中全部使用图片，则四色品牌标 志不得置于设计元素中。 图示3 品牌标志不得置于设计元素的左区域内，只能 如图所示置于设计元素的右下角。 图示4 在广告牌和地铁广告中，设计元素可以做特殊 的透明处理。在使弧线透明化处理时，颜色应 选用60K和30%的透明度。 图示5 一张图片不可同时置于设计元素的左右两个区 域内，只能如图例二所示同时应用两张图片， 但请确保图片的位置保持平衡。Figure 4 图示4 Figure 5 图示5Design Element: Correct & Incorrect Use设计元素：正确和错误用法VISUAL IDENTITY SYSTEM 视觉识别系统3.10Figure 6Figure 6 图示6A headline may appear inside the left area of the Design Element, but never in the right area. Please ensure that the headline remains legible at all times when placing over an image.Figure 76X]^Zk^c\Id\Zi]Zg 6X]^Zk^c\ Id\Zi]ZgExcept billboard and subway poster, headline and body text may appear inside the left area of the Design Element, but never in the right area as shown.Figure 8 Figure 7 图示7The web address should never appear above the headline and body text when placed inside the left area of the Design Element. 图示6 标题只能置于设计元素的左区域内，不得置于 右区域内。当背景为图片时，请确保标题清晰 可辨。 图示7 除了广告牌和地铁广告版式，标题和正文只能 置于设计元素的左区域内，不得置于右区域 内。 图示8 当标题和正文位于设计元素的左区域内，网址 不得置于标题和正文之上。I]^hiZmigZegZhZcihV]ZVYa^cZdgVi^iaZ#AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i!hZY Y^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZ bV\cVVa^fjVbZgVikdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb! fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^iadWdgi^hc^hajiI]^hiZmigZegZhZcihV]ZVYa^cZdgVi^iaZ#AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i!hZY Y^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZ bV\cVVa^fjVbZgVikdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb! fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^iadWdgi^hc^haji Va^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZ Ydadg^c]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^ZXdchZfjVi#lll#]jVlZ^#XdbI]^hiZmigZegZhZcih V]ZVYa^cZdgVi^iaZ#AdgZb^ehjbYdadgh^iVbZi! XdchZXiZijZgVY^e^hX^c\Za^i! hZYY^Vbcdcjbbnc^W] Zj^hbdYi^cX^YjcijiaVdgZZi YdadgZbV\cVVa^fjVbZgVi kdajieVi#Jil^h^Zc^bVYFigure 8 图示8lll#]jVlZ^#XdbI]^hiZmigZegZhZcihV]ZVYa^cZdgVi^iaZ#AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i!hZY Y^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZ bV\cVVa^fjVbZgVikdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb! fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^iadWdgi^hc^hajilll#]jVlZ^#XdbProduct Design Element产品设计元素VISUAL IDENTITY SYSTEM 视觉识别系统3.11The Huawei brand Product Design Element is essential in enhancing the visual identity system The art work for the Product Design Element is provided as an easy-to-use template. Please note that the three elements of the template are grouped. We recommend leaving the elements grouped while working with the template. Note: The Design Element for Product is never to be extended or stretched under any circumstances. 华为品牌的产品设计元素对于强化视觉识别系 统至关重要。 使用者可以参考本页中的产品设计元素电子文 件来设计模板。请注意模板中的三个要素是集 合成组的。建议在使用模板时保持元素的群组 状态。 注意：在任何情况下，切勿延展拉伸产品的设 计元素。Product Design Element 产品设计元素AZ[i6gZV 左区域 9^k^YZg6gX 分割曲线G^\]i6gZV 右区域Product Design Element产品设计元素VISUAL IDENTITY SYSTEM 视觉识别系统3.12The example here shows how the Product Design Element works in harmony with an image. The image must always appear on the right of the divider arc, and be exactly the same proportions as indicated by the grid example below. Any color from the Corporate, Standard, Dark and Special Color tables - except black color Design Element - can be used in the Product Design Element. Note: Black should never be used under any circumstances, as it does not accurately reflect the Huawei Brand personality. 本页所示图例展示产品设计元素如何与图片结 合使用。图片必须置于分割曲线的右侧，并如 下方网格图所示保持同样比例。 公司专用色板中标准色系、深色系和特殊色系 中的任何颜色，除黑色设计元素以外，均可以 用于产品设计元素。 注意：由于黑色不适合华为品牌个性，因此在 任何情况下都不得使用黑色。Product Design Element 产品设计元素与图片的组合Product Design Element: Configuration And Placement产品设计元素：结构和位置VISUAL IDENTITY SYSTEM 视觉识别系统3.13Figure 3 图示3How the Product Design Element is placed in an applications layout determine its effectiveness. These examples show the correct and incorrect use of the Product Design Element in a layout.Figure 1 - 3Figure 1 图示1 EgdYjXi7gdX]jgZ 产品宣传册Figure 2 图示2 EgdYjXiIZX]cdad\n 产品技术手册;anZg 折页Shows the correct use and placement of the Product Design Element in different applicationsFigure 4Never place an image to the left of the Product Design Element in a layout.Figure 5An image can never be larger than the Product Design Element, it must always be the same size.Figure 6The proportions of the Product Design Element are fixed. Never extend or stretch it. 图示1-3 在不同应用设计中产品设计元素的正确使用方 法和位置。 图示4 图片不得置于产品设计元素的左区域。 图示5 图片的尺寸必须和产品设计元素一致。 图示6 产品设计元素的比例不得改变，不可作任何 延伸。Figure 4 图示4 Figure 5 图示5 Figure 6 图示6Product Design Element: Correct & Incorrect Use产品设计元素：正确和错误用法VISUAL IDENTITY SYSTEM 视觉识别系统3.14How images are placed inside the Product Design Element determine its effectiveness. Here are examples of how the Product Design Element should, and should not be used.Figure 1Figure 1 图示1Figure 2 图示2The Product Design Element can be used as a single unit in various Design Colors.Figure 2An example showing the correct use of the Product Design Element with an image.Figure 3 Figure 3 图示3 Figure 4 图示4Images should never appear inside the Product Design ElementFigure 4Never place an image to the left of the Product Design ElementFigure 5Never use the Product Design Element with a plain colored square.Figure 6Text should never be placed inside the Product Design Element.Figure 7 Figure 5 图示5 Figure 6 图示6Never place text on the image when using the Product Design Element.lll#]jVlZ^#Xdb产品设计元素中图片的应用直接影响其效果。 本页中的图例展示产品设计元素的正确和错误 的应用。 图示1 产品设计元素可以单独使用，并可选择不同 颜色。 图示2 本图例展示了产品设计元素与图片结合的正确 使用方法。 图示3 产品设计元素内不可使用图片。 图示4 图片不可置于产品设计元素的左区域。 图示5 产品设计元素不可与单色方块结合使用。 图示6 产品设计元素内不可使用文字。 图示7 在使用产品设计元素时，文字不可置于 图片中。lll#]jVlZ^#XdbFigure 7 图示7Logo Size标志尺寸VISUAL IDENTITY SYSTEM 视觉识别系统3.159mm Brand logo is used on VIP Card, ID card, visitor ID card and portable card. 12mm Brand logo is used on note. 15mm Brand logo is used on press-release, CD, cover, CD and compliment slip. 18mm Brand logo is used on business card, flyer, congratulation card, birthday card and invitation card. 23mm Brand logo is used on letterhead, envelope( 110x220 ), fax and sticker. 26mm Brand logo is used on envelope ( 229x324 ), folder, briefcase, brochure, product technology, annual report, Huawei people, magazine advertisement and recruitment. 42mm Brand logo is used on newspaper advertisement..bb&'bb&*bb&-bb'(bb9mm 品牌标志用于贵宾卡，员工卡，来宾卡和 便携机个人卡上。 12mm 品牌标志用于便签上。 15mm 品牌标志用于新闻发布稿，光盘封面， 光盘和问候卡上。 18mm 品牌标志用于名片，折页，贺卡，生日 贺卡和请柬上。 23mm 品牌标志用于信纸，信封( 110x220 )， 传真和不干胶贴纸上。 26mm 品牌标志用于信封( 229x324 ),文件 夹，文件袋，宣传册，产品技术手册，年报， Huawei People杂志，杂志广告，招聘广告上。 42mm 品牌标志用于报纸广告上。)'bb '+bbCorporate Typeface公司专用字体VISUAL IDENTITY SYSTEM 视觉识别系统3.16The Corporate Typeface plays a major role in shaping the Huawei Brand. To help create a consistent identity for all printed and electronic materials generated by Huawei, a standard family of typefaces has been chosen for exclusive use in all media (corporate communications, advertising materials, stationary, signage, web site, etc.) Used carefully and consistently, the Corporate Typeface will enhance the presentation of our brand, creating a bold, contemporary and confident feel. FrutigerNext (for English) and Hei (for Chinese) font families are the official corporate typefaces. Frutiger was chosen for its contemporary appearance, its compatibility with the brand signature, and its high degree of readability in all sizes and weights. Hei was chosen for its readability and contrast with the Frutiger family. For examples of how to use the corporate typefaces refer to the relevant section ― publication, advertising etc. Note: The specific name of the Hei typeface varies depending on the typeface provider or software application. In order to keep the typeface consistent, please choose visually by referring to the examples provided on this page. 公司专用字体是构成华为品牌的重要元素。为了 在华为所有的印刷和电子材料中形成统一的识别 形象，所有的媒介（包括企业传播、广告材料、 文具、招牌、网站等）都必须应用指定的标准系 列字体。谨慎地使用统一的公司专用字体，可以 强化品牌表现力，缔造果敢、现代和自信的形 象。 公司指定专用字体在英文版中是FrutigerNext系列 字体，在中文版中是黑体系列字体。FrutigerNext 系列字体外形现代，与品牌标志相匹配，并且在 多种字号大小时都具有较强的可读性。黑体系列 字体不仅适合阅读，而且与FrutigerNext系列字体 十分匹配。 有关如何应用公司专用字体的图例请参见印刷出 版物、广告等相关章节。 注意：黑体字的名称在不同厂商提供的应用软件 和字库软件中有所差异。为保持字体的统一，请 参照本页中的图例选择视觉感相同的字体。:c\a^h]8dgedgViZ;dci/;gji^\ZgCZmi;Vb^an 公司英文专用字体/;gji^\ZgCZmi系列;gji^\ZgCZmiA^\]iVWXYZ[\]^_`abcdefghijklmno 6789:;&=&?@ABCDEFGHIJKLMNO;gji^\ZgCZmiGZ\jaVgVWXYZ[\]^_`abcdefghijklmno 6789:;&=&?@ABCDEFGHIJKLMNO;gji^\ZgCZmiBZY^jbVWXYZ[\]^_`abcdefghijklmno 6789:;&=&?@ABCDEFGHIJKLMNO;gji^\ZgCZmi7daYVWXYZ[\]^_`abcdefghijklmno 6789:;&=&?@ABCDEFGHIJKLMNO;gji^\ZgCZmi7aVX`VWXYZ[\]^_`abcdefghijklmno 6789:;&=&?@ABCDEFGHIJKLMNO8]^cZhZ8dgedgViZ;dci/=Z^;Vb^an 公司中文专用字体：黑体系列M^=Z^细黑简体华为中文专用字体是黑体系列=Z^华为中文专用字体是黑体系列9V=Z^ 大黑简体黑简体华为中文专用字体是黑体系列Alternative Corporate Typeface公司通用字体VISUAL IDENTITY SYSTEM 视觉识别系统3.17If the FrutigerNext typeface (for English) is unavailable for any reason, the font Arial may be substituted in its place. Arial is to be used as a last alternative only. 在不能使用华为专用字体的情况下，要使用华为 通用字体。Alternative English Corporate Font : Arial 公司英文通用字体/Arial系列Arial Regularabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZArial Boldabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZArial Blackabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZImage Style: General Style Principles图片风格：普遍风格原则VISUAL IDENTITY SYSTEM 视觉识别系统3.18Colors Where possible, choose images that contain colors that are similar to the Huawei Color Policy in this guidebook. The color match does not need
subtle tints and details of similar colors can give an overall look and feel that enhances the Huawei visual personality. Perspective The appropriate use of perspective will enhance the expression of Huawei visual personality. Cropping The appropriate use of cropping will enhance the expression of Huawei visual personality. Sharpness Photographic techniques may be used to focus on the subject and alter the depth of field. Images should reflect one or more of our core values and personality. 色彩 在选择图片时，请尽量选择那些包含本手册华 为颜色规定中特定颜色的图片。颜色无需完全 一致或非常突出，局部细节色彩的一致都有 助于形成一致的感觉，从而强化华为的视觉 风格。 透视 恰当地使用透视手法，可以强化华为的视觉表 现力。 裁切 恰当地使用裁剪手法，可以强化华为的视觉表 现力。 聚焦 可以运用摄影技法来强化主体改变景深。 图像应该用来表现我们的某些品牌核心价值 和个性。Color 色彩Perspective 透视Cropping 裁切Sharpness 聚焦Image Style: People图片风格: 人物VISUAL IDENTITY SYSTEM 视觉识别系统3.19Imagery plays an important role in building the Huawei brand. The style of imagery we use can influence the way we are perceived and distinguish us from our competitors. We have developed a set of principles to help you select imagery that is a true representation of Huawei. When choosing images involving people, please ensure that the communication message is clear. They should reflect the core values and personality of the Huawei Brand. 图片是构成华为品牌的关键元素。图片风格直 接影响我们被感知的形象，并使我们有别于竞 争对手。我们此处制定的原则有助于在选择图 片时表现真正的华为。 当选择有人的图片时，请确保沟通的信息清晰 明确。它们必须反映华为品牌的核心价值和 个性。Image Style: Metaphorical图片风格：借喻VISUAL IDENTITY SYSTEM 视觉识别系统3.20Metaphorical imagery conveys a message in a less direct way. This category represents images that can bring the Huawei brand to life beyond the literal sense. The examples on this page show how simple compositions help convey a single, powerful idea. When choosing an image based upon a visual metaphor, please ensure they reflect the core values and personality of the Huawei Brand. 借喻式的图片以间接的方式传达信息。这类图 片使华为品牌超越语言的局限，而更加富有深 意。本页中的图例展示如何应用简单的元素表 达强大而简洁的理念。 当选择借喻式的图片时，请确保它们反映华为 品牌的核心价值和个性。Image Style: Incorrect Image Use图片风格：不恰当的图片VISUAL IDENTITY SYSTEM 视觉识别系统3.21The wrong images will undermine the visual personality and consistent expression of the Huawei brand. Observe the principles illustrated on this page. Figure 1 Do not use cliched images that are old fashioned or unattractive, as they do not accurately represent Huawei. Figure 2 Do not use images that contain unnatural or forced poses. Figure 3 Do not use artificially-generated imagery, as it does not accurately reflect the core values and personality of the Huawei Brand personality. Figure 4 Do not use visual metaphors inappropriate to our brand. Inappropriate visual metaphors are those which may cause Huawei to be viewed in a negative manner. Note: Please refer directly to the Huawei VI Corporate Branding and communications Department for any queries regarding approval of images. 不恰当的图片会削弱华为品牌的视觉表现力， 并破坏视觉传播的统一。请认真理解本页所阐 述的原则。 图示 1 请避免使用那些陈腐过时或平庸乏味的图片， 它们无法准确地表现华为。 图示 2 请避免使用姿势造作的图片。 图示3 请避免使用虚拟绘制的图片，它们无法准确地 表现华为品牌核心价值和个性。 图示4 请避免使用借喻内容不适合我们品牌的图片。 不当的借喻会使华为品牌遭受非议。 注意：任何有关图片的使用问题，请与华为公 司品牌部直接联系确认。Figure 1 图示1Figure 2 图示2Figure 3 图示3Figure 4 图示44.0 Stationery 文具4.0 Stationery 　　 文具Business Card: Front名片：正面STATIONERY 文具4.1Huawei offices around the world have varying language requirements according to the region they are located. Please choose the most appropriate regional typeface to apply to the front of the business card. The back of the business card must always appear in English. Scale 1:1 All measurements in mm 1 Brand Signature Width: 18 mm Color: Pantone 185 U Pantone 426 U Baseline: 24 mm 2 Name And Title Name typeface: FZHei Name size: 13 pt Name color: Pantone 426 U Title typeface: FZXiHei Title size: 6.5 pt Title color: Pantone 426 U Title Line spacing: 7.5 pt Baseline of name:11 mm 3 Address Company name: FZDaHei Typeface: FZXiHei Size: 7 pt Color: Pantone 185 U, Pantone 426 U Line spacing: 9 pt Baseline: Max 48 mm 4 Web Address Typeface: FrutigerNext medium Size: 7 pt Color: Pantone 426 U Baseline: Max 48 mm Paper Recommended Conqueror Diamond White 250gsm/White Board 240gsm (Uncoated Paper) 由于各国语言文字不同，华为驻各国办事机 构可以根据当地需要选择适当字体用于名片 的正面设计，名片背面在任何国家都必须使 用英文。 比例 1:1 单位 毫米 1 品牌标志 宽: 18 mm 颜色: Pantone 185 U Pantone 426 U 基线: 24 mm 2 名字和职务 名字字体: 方正黑体 名字大小: 13 pt 名字颜色: Pantone 426 U 职务字体: 方正细黑 职务字体大小: 6.5 pt 职务字体颜色: Pantone 426 U 职务行距: 7.5 pt 名字基线:11 mm 3 地址 公司名:方正大黑 字体: 方正细黑 大小: 7 pt 颜色: Pantone 185 U, Pantone 426 U 行距: 9 pt 基线: Max 48 mm 4 网址 字体: FrutigerNext medium 大小: 7 pt 颜色: Pantone 426 U 基线: Max 48 mm 纸张 推荐使用250克钻白滑面刚古纸或240克 进口白卡纸。1 2胡勇公司品牌部 部长3华为技术有限公司深圳市龙岗区坂田华为基地华电科研楼 邮编: *&-&'. 电话: -+,**'-,-.)'-$'-,-%-%传真: -+,**'-,-,&'* 邮件: ]jndc\5]jVlZ^#Xdb4lll#]jVlZ^#Xdb%,#*'*#*)).%0 + && &+ ') ('3 1 2胡勇公司品牌部 部长华为技术有限公司深圳市龙岗区坂田华为基地华电科研楼 邮编: *&-&'. 电话: -+,**'-,-.)'-$'-,-%-%传真: -+,**'-,-,&'* 邮件: ]jndc\5]jVlZ^#Xdb. . . . . .BVm )*)4lll#]jVlZ^#XdbNote: Where ever the corporate name must appear, please put the registed name below the company name according to local regulation. If there`s no local regulation, please use the registed company name. 注意：当需要出现公司名称时，有法律规定 的，用本地法律注册的名称；无法律规定的， 用公司注册的名称。Business Card: Back名片：背面STATIONERY 文具4.2Scale 1:1 All measurements in mm1 Brand Signature Width: 18 mm Color: Pantone 185U Pantone 426 U Baseline: 24 mm 2 Name And Title Name typeface: FrutigerNext bold Name size: 10 pt Name color: Pantone 426 U Title typeface: FrutigerNext regular Title size: 6.5 pt Title color: Pantone 426 U Title Line spacing: 7.5 pt Baseline of name:11 mm 3 Address Company name: FrutigerNext bold Typeface: FrutigerNext regular Size: 7 pt Color: Pantone 185 U, Pantone 426 U Line spacing: 9 pt Baseline: Max 48 mm 4 Web Address Typeface: FrutigerNext medium Size: 7 pt Color: Pantone 426 U Baseline: Max 48 mm Paper Recommended Conqueror Diamond White 250gsm/White Board 240gsm (Uncoated Paper)1 2?d]chdc=j9^gZXidgd[8dgedgViZ7gVcY^c\ 6cY8dbbjc^XVi^dch9Zei#34lll#]jVlZ^#Xdb=J6L:&I:8=CDAD&&:H8D#!AI9# =jVY^VcG97j^aY^c\!=jVlZ^ &cYjhig^Va7VhZ!7Vci^VcAdc\\Vc\ H]Zco]Zc*&-&'.!E#G#8]^cV IZa/ -+,**'-,-.)'-$'-,-%-%;Vm/ -+,**'-,-,&'* :&bV^a/]jndc\5]jVlZ^#Xdb%,#*'*#*)).%% + && &+ ') '.3 =J6L:&I:8=CDAD&&:H8D#!AI9# 1 2比例 1:1 单位 毫米1 品牌标志 宽: 18 mm 颜色: Pantone 185 U Pantone 426 U 基线: 24 mm 2 名字和职务 名字字体: FrutigerNext bold 名字大小: 10 pt 名字颜色: Pantone 426 U 职务字体: FrutigerNext regular 职务字体大小: 6.5 pt 职务字体颜色: Pantone 426 U 职务行距: 7.5 pt 名字基线:11 mm 3 地址 公司名: FrutigerNext bold 字体: FrutigerNext regular 大小: 7 pt 颜色: Pantone 185 U, Pantone 426 U 行距: 9 pt 基线: Max 48 mm 4 网址 字体: FrutigerNext medium 大小: 7 pt 颜色: Pantone 426 U 基线: Max 48 mm 纸张 推荐使用250克钻白滑面刚古纸或240克 进口白卡纸。?d]chdc=j9^gZXidgd[8dgedgViZ7gVcY^c\ 6cY8dbbjc^XVi^dch9Zei#. . . . . . .BVm )*)4lll#]jVlZ^#Xdb=jVY^VcG97j^aY^c\!=jVlZ^ &cYjhig^Va7VhZ!7Vci^VcAdc\\Vc\ H]Zco]Zc*&-&'.!E#G#8]^cV IZa/ -+,**'-,-.)'-$'-,-%-%;Vm/ -+,**'-,-,&'* :&bV^a/]jndc\5]jVlZ^#XdbNote: Where ever the corporate name must appear, please put the registed name below the company name according to local regulation. If there`s no local regulation, please use the registed company name. 注意：当需要出现公司名称时，有法律规定 的，用本地法律注册的名称；无法律规定的， 用公司注册的名称。1 2信纸：英语Letterhead: English;^gbV:mZbeaZ Bg=VchBjhiZgbVcc B^iiZahigVhhZ&* -.&%BjhiZgdgi HX]lZ^o3'-#DXidgWZg'%%* OD6$8&8&%% -++'&+%&..''( -++'&+%&'%&'. X]g^hi^Vc#hX]jWZgi5]jVlZ^#Xdb =ZVYa^cZh^c;gji^\ZgCZmiWdaY&%#*$&'#*ei49ZVg=jVlZ^XjhidbZg =jVlZ^^hVaZVY^c\eaVnZg^ci]Z\adWVaiZaZXdbbVg`Zi#=jVlZ^heZX^Va^oZh^ci]ZgZhZVgX] VcYYZkZadebZci!egdYjXi^dc!hVaZhVcYbVg`Zi^c\d[iZaZXdbhZfj^ebZci!egdk^Y^c\ ^ccdkVi^kZ!Xjhidb^oZYZfj^ebZci!hZgk^XZVcYhdaji^dc^cY^[[ZgZciiZaZXdb[^ZaYh!XgZViZh adc\iZgbkVajZ[dgXjhidbZgVcYgZVa^oZhi]ZXjhidbZghediZci^Va\gdli]# 6hd[DXidWZg'%%*!=jVlZ^]VhVWdji(*!%%%ZbeadnZZh#=jVlZ^dkZghZVhhZgk^XZh]VkZ XdkZgZYbdgZi]Vc.%Xdjcig^Zh$gZ\^dch!=jVlZ^hZgkZh''d[ldgaYhide*%deZgVidgh# =jVlZ^egdYjXiedgi[da^dXdbeg^hZhl^gZaZhhegdYjXihZ\#JBIH!89B6'%%%!&HB$ &EGH$:9&:VcYL^B6M0cZildg`egdYjXihZ\#C&C!m9HA!dei^XVacZildg`VcYYViV Xdbbjc^XVi^dchegdYjXih0kVajZ&VYYZYhZgk^XZhZ\#^ciZaa^\ZcicZildg`!89C$H6CVcY l^gZaZhhYViVVhlZaaVhbdW^aZVcY[^mZYiZgb^cVah#STATIONERY 文具=jVlZ^IZX]cdad\^Zh8d#!AiY#8]g^hi^VcHX]jWZgi56lll#]jVlZ^#Xdb=J6L:& I:8=CDAD&&:H8D#!AI9# =jVlZ^&cYjhig^Va7VhZ 7Vci^VcAdc\\Vc\ H]Zco]Zc*&-&'.!E#G#8]^cV IZa/ -+,**'-,-%-%:&BV^a/hjeedgi5]jVlZ^#XdbScale 1:1 All measurements in mm1 Brand Signature width: 23 mm Color: Pantone 185 U Pantone 426 U Baseline: 38 mm3 Reference Lines Typeface: FrutigerNext regular Size: 10.5 pt Line spacing: 12.5 pt Color: 100% black Baseline: first line 66 mm比例 1:1 单位 毫米5 Address Company name: FrutigerNext bold Typeface: FrutigerNext regular Size: 8 pt Line spacing: 11 pt Color: Pantone 185 U Pantone 426 U Baseline: last line 287 mm 2 Receiver Typeface: FrutigerNext regular Size: 10.5 pt Line spacing: 12.5 pt Color: 100% black Baseline: top of first line 15 mm 4 Letter Text Typeface: FrutigerNext regular Size: 10.5 pt Line spacing: 12.5 pt Color: 100% black Baseline: first line 97 mm max 247 mm1 品牌标志 宽: 23 mm 颜色: Pantone 185 U Pantone 426 U 底线: 38 mm3 参考行 字体: FrutigerNext regular 大小: 10.5 pt 行距: 12.5 pt 颜色: 100% 黑 基线: 第一行 66 m5 地址 公司名: FrutigerNext bold 字体: FrutigerNext regular 大小: 8 pt 行距: 11 pt 颜色: Pantone 185 U Pantone 426 U 基线: 最后一行 287 mm4.3Web Address Typeface: FrutigerNext medium Size: 8 pt Color: Pantone 426 U Baseline: 287 mm62 收信人 字体: FrutigerNext regular 大小: 10.5 pt 行距: 12.5 pt 颜色: 100% 黑 基线: 顶线 15 mm4 正文 字体: FrutigerNext regular 大小: 10.5 pt 行距: 12.5 pt 颜色: 100% 黑 基线: 第一行 97 mm max 247 mm6 网址 字体: FrutigerNext medium 大小: 8 pt 颜色: Pantone 426 U 基线: 287 mmPaper Recommended Conqueror Diamond white,100gsm/ wood free paper, 80gsm (Uncoated Paper)纸张 推荐使用