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苹果APP_STORE产品上架以及审批流程.doc 21页
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苹果APPSTORE产品上架以及审批流程该文档供参考，实际页面随时会有改动，以实际官网页面为准，但是流程基本是一样的。整个流程涉及的时间点：IDP注册审批（1-2周）(公司已有账号，忽略)(产品提交后审批（1-2周）如果审批不通过，会有邮件通知并告知哪里审批不通过，改好后重新提交审批（又是1-2周）。需要特别注意的点：产品稳定性，不要动不动就崩溃，这样会审批不通过按钮等一看就懂，且可用Appstore上较多的小应用就不要放了，审批比较难通过比较有创意的应用审批比较容易通过产品版本号不要包含如下：build，version，beta详细的产品上架以及审批流程：先在iPhoneDevCenter上注册成为iphonedevelope现在我们在浏览器中输入登录进入ManageYourApplications点击AddNewApplication5、6、重要提醒：此的配置將用到此iTunesConnect下的所有用程序，其中包括主要配置：主和公司。：一旦配置提交，以就不能修改了！中的A是主配置：即用戶稍入程序。中的B是公司的：，，容易的吧，不要省事的就用自己的名，除非你的名也很有特色：）Continue继续下面的配置，即出口的配置。這是由法律加密算法等的要求，如果你的用程序沒有涉及到加密啥的，可以No，就可以跳過了。（一般而言，做小工具、的，到加密，因此可以直接skip，下面的內容）。如果的有涉及到加密，那Yes，而回答用的加密算法的，而需要提供的，Apple认为都OK了，那才能下面的配置，就了，所以如果是，沒有特殊的要求的，就別搞啥子加密了，那自找哦。我们继续，的了，即，如下所示的要求（DeviceRequirements）：就要你的程序的型來做出了，比如如果你的程序跟功能合的很，就不要iPod，用戶了，卻不能用，那就不好了。有，切要出的，此所支持的iPhone的版本信息，目前iPhone到.x了。Apple要求，提交的支持.0以上的系统，是通不的了。其中的必填包括：程序名pName），唯一（SKUNumber）程序名plicationName）：這一中所填的內容，和你的程序安裝在iPhone或者iPod中示的程序名是一致的，Apple的。唯一示（SKUNumber）：字符串可以是任意格式的，但是用AppleID中的，用URL格式的示串，如：com.xxx.getst。其中的必填包括：想要想的話，就己的程序定，不想的也很好啊，那就Free，供人，呵呵。大人是想些小吧，那就一的位吧：Apple提供的AppStore可不是的啊，所以它要你的收入中提成的！Apple采用7:3分成，即得到收入的7成，Apple得到剩余的3成。Apple就是！地方，可以另外一用戶的語言，如果你的用程序支持多言，此增加言的描述，，English這個主就了版本信息：版本信息（VersionNumber）程序描述Description），主要（Primary），（Keywords），（Copyright），（SupportURL），技術支持Email（SupportEmailAddress）。，有如下需要的地方：版本信息（VersionNumber）：需多了，一般都1.0开始。程序描述Description）：，English，但是，可以用或多入自己程序的描述。此具的內容，了解用的很重要的描述，同其做出決定的也是很大的，所以、引人入吧。：此不要一些字的列表！的可見性，多的字是的，但不是入字的理想的所，描述是用者看的，的下面提供了供用戶字的地方！主要（Primary）：，所的程序的，比如：（Book）、小工具（Utilities）、（Music），（Travel），（Games）等等。提供了子的，可以更加的描述程序，比如的包括：（Card），（Sports）等等。（Keywords）：者可以多、的字以便提高程序被搜索的！但最多不能100个字符。所以要的，站在者的角度，者很可能不是人！所以的字一定不要太了！支持URL和Email（SupportURLSupportEmailAddress）：內容是提供的，Email相信都回有的，SupportURL，如果沒有的，的辦法就是到某個有名的博客站上一個，然後把博客的地址就好了！Apple提供了好的，需要所程序的情況的，比如是否包含成人內容等，而用戶的出的程序，大家情況就好了，沒有之分，者自己吧，呵呵。12、上传数据完成了上面的，Apple就要求用戶上的程序文件以及了。部分用戶只需要提示，的文件即可，包括：程序文件：是zip包，包中只包含成功的app文件。512的：jpg格式的大，在AppleStore中的。程序：主以及最多4個其他。再次一下，是重中之重！給用戶展示出最好的界面！所有的面都完成，可以在最的面再次一下所填
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重新安装浏览器，或使用别的浏览器哪些类型的应用在 iOS App Store 和 Mac App Store 明确不能上架？ - 知乎16被浏览2974分享邀请回答.cn/developer/appstore/guidelines.html注册个开发者帐号后就可以看，附ios store 的开发者协议，供无法查看的知友了解。App Store Review GuidelinesIntroductionWe're pleased that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially - for tens of thousands of developers and we want to help you join this successful group. We have published our App Store Review Guidelines in the hope that they will help you steer clear of issues as you develop your app and speed you through the approval process when you submit it.We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:We have lots of kids downloading lots of apps, and parental controls don't work unless the parents set them up (many don't). So know that we're keeping an eye out for the kids.We have over 350,000 apps in the App Store. We don't need any more Fart apps. If your app doesn't do something useful or provide some form of lasting entertainment, it may not be accepted.If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour.We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer's work, or manipulate the ratings) your apps will be removed from the store and you will be expelled from the developer program.This is a living document, and new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this.Lastly, we love this stuff too, and honor what you do. We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are too.Table of ContentsTerms and conditionsFunctionalityMetadata, ratings and rankingsLocationPush notificationsGame CenteriAdsTrademarks and trade dressMedia contentUser interfacePurchasing and currenciesScraping and aggregationDamage to devicePersonal attacksViolenceObjectionable contentPrivacyPornographyReligion, culture, and ethnicityContests, sweepstakes, lotteries, and rafflesCharities and contributionsLegal requirements1. Terms and conditions1.1As a developer of applications for the App Store you are bound by the terms of the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your app in the App Store, not to amend or remove provisions from any other agreement.2. Functionality2.1Apps that crash will be rejected2.2Apps that exhibit bugs will be rejected2.3Apps that do not perform as advertised by the developer will be rejected2.4Apps that include undocumented or hidden features inconsistent with the description of the app will be rejected2.5Apps that use non-public APIs will be rejected2.6Apps that read or write data outside its designated container area will be rejected2.7Apps that download code in any way or form will be rejected2.8Apps that install or launch other executable code will be rejected2.9Apps that are "beta", "demo", "trial", or "test" versions will be rejected2.10iPhone apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution2.11Apps that duplicate apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra apps.2.12Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected2.13Apps that are primarily marketing materials or advertisements will be rejected2.14Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected2.15Apps larger than 20MB in size will not download over cellular networks (this is automatically prohibited by the App Store)2.16Multitasking apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.2.17Apps that browse the web must use the iOS WebKit framework and WebKit Javascript2.18Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected2.19Apps that provide incorrect diagnostic or other inaccurate device data will be rejected2.20Developers "spamming" the App Store with many versions of similar apps will be removed from the iOS Developer Program2.21Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBookstore.2.22Apps that arbitrarily restrict which users may use the app, such as by location or carrier, may be rejected2.23Apps must follow the iOS Data Storage Guidelines or they will be rejected2.24Apps that are offered in Newsstand must comply with schedules 1, 2 and 3 of the DeveloperProgram License Agreement or they will be rejected3. Metadata (name, descriptions, ratings, rankings, etc)3.1Apps or metadata that mentions the name of any other mobile platform will be rejected3.2Apps with placeholder text will be rejected3.3Apps with descriptions not relevant to the application content and functionality will be rejected3.4App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion3.5Small and large app icons should be similar, so as to not to cause confusion3.6Apps with app icons and screenshots that do not adhere to the 4+ age rating will be rejected3.7Apps with Category and Genre selections that are not appropriate for the app content will be rejected3.8Developers are responsible for assigning appropriate ratings to their apps. Inappropriate ratings may be changed/deleted by Apple3.9Developers are responsible for assigning appropriate keywords for their apps. Inappropriate keywords may be changed/deleted by Apple3.10Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program3.11Apps which recommend that users restart their iOS device prior to installation or launch may be rejected3.12Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs4. Location4.1Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected4.2Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected4.3Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rejected4.4Location data can only be used when directly relevant to the features and services provided by the app to the user or to support approved advertising uses5. Push notifications5.1Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected5.2Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected5.3Apps that send Push Notifications without first obtaining user consent will be rejected5.4Apps that send sensitive personal or confidential information using Push Notifications will be rejected5.5Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected5.6Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind5.7Apps cannot charge users for use of Push Notifications5.8Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected5.9Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected6. Game Center6.1Apps that display any Player ID to end users or any third party will be rejected6.2Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected6.3Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, alias, or other information obtained through the Game Center will be removed from the iOS Developer Program6.4Game Center information, such as Leaderboard scores, may only be used in apps approved for use with the Game Center6.5Apps that use Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected6.6Apps that excessively use the network capacity or bandwidth of the Game Center will be rejected6.7Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected7. iAds7.1Apps that artificially increase the number of impressions or click-throughs of ads will be rejected7.2Apps that contain empty iAd banners will be rejected7.3Apps that are designed predominantly for the display of ads will be rejected8. Trademarks and trade dress8.1Apps must comply with all terms and conditions explained in the Guidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List8.2Apps that suggest or infer that Apple is a source or supplier of the app, or that Apple endorses any particular representation regarding quality or functionality will be rejected8.3Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected8.4Apps that misspell Apple product names in their app name (i.e., GPS for Iphone, iTunz) will be rejected8.5Use of protected 3rd party material (trademarks, copyrights, trade secrets, otherwise proprietary content) requires a documented rights check which must be provided upon request8.6Google Maps and Google Earth images obtained via the Google Maps API can be used within an application if all brand features of the original content remain unaltered and fully visible. Apps that cover up or modify the Google logo or copyright holders identification will be rejected9. Media content9.1Apps that do not use the MediaPlayer framework to access media in the Music Library will be rejected9.2App user interfaces that mimic any iPod interface will be rejected9.3Audio streaming content over a cellular network may not use more than 5MB over 5 minutes9.4Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP Live stream10. User interface10.1Apps must comply with all terms and conditions explained in the Apple iOS Human Interface Guidelines10.2Apps that look similar to apps bundled on the iPhone, including the App Store, iTunes Store, and iBookstore, will be rejected10.3Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple iOS Human Interface Guidelines may be rejected10.4Apps that create alternate desktop/home screen environments or simulate multi-app widget experiences will be rejected10.5Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected10.6Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected11. Purchasing and currencies11.1Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected11.2Apps utilizing a system other than the In App Purchase API (IAP) to purchase content, functionality, or services in an app will be rejected11.3Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected11.4Apps that use IAP to purchase credits or other currencies must consume those credits within the application11.5Apps that use IAP to purchase credits or other currencies that expire will be rejected11.6Content subscriptions using IAP must last a minimum of 7 days and be available to the user from all of their iOS devices11.7Apps that use IAP to purchase items must assign the correct Purchasability type11.8Apps that use IAP to purchase access to built-in capabilities provided by iOS, such as the camera or the gyroscope, will be rejected11.9Apps containing "rental" content or services that expire after a limited time will be rejected11.10Insurance applications must be free, in legal-compliance in the regions distributed, and cannot use IAP11.11In general, the more expensive your app, the more thoroughly we will review it11.12Apps offering subscriptions must do so using IAP, Apple will share the same 70/30 revenue split with developers for these purchases, as set forth in the Developer Program License Agreement.11.13Apps that link to external mechanisms for purchases or subscriptions to be used in the app, such as a “buy” button that goes to a web site to purchase a digital book, will be rejected11.14Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app12. Scraping and aggregation12.1Applications that scrape any information from Apple sites (for example , iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc) or create rankings using content from Apple sites and services will be rejected12.2Applications may use approved Apple RSS feeds such as the iTunes Store RSS feed12.3Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected13. Damage to device13.1Apps that encourage users to use an Apple Device in a way that may cause damage to the device will be rejected13.2Apps that rapidly drain the device's battery or generate excessive heat will be rejected14. Personal attacks14.1Any app that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harms way will be rejected14.2Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary15. Violence15.1Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected15.2Apps that depict violence or abuse of children will be rejected15.3"Enemies" within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity15.4Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected15.5Apps that include games of Russian roulette will be rejected16. Objectionable content16.1Apps that present excessively objectionable or crude content will be rejected16.2Apps that are primarily designed to upset or disgust users will be rejected17. Privacy17.1Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used17.2Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected17.3Apps that target minors for data collection will be rejected18. Pornography18.1Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected18.2Apps that contain user generated content that is frequently pornographic (ex "Chat Roulette" apps) will be rejected19. Religion, culture, and ethnicity19.1Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected19.2Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory20. Contests, sweepstakes, lotteries, and raffles20.1Sweepstakes and contests must be sponsored by the developer/company of the app20.2Official rules for sweepstakes and contests, must be presented in the app and make it clear that Apple is not a sponsor or involved in the activity in any manner20.3It must be permissible by law for the developer to run a lottery app, and a lottery app must have all of the following characteristics: consideration, chance, and a prize20.4Apps that allow a user to directly purchase a lottery or raffle ticket in the app will be rejected21. Charities and contributions21.1Apps that include the ability to make donations to recognized charitable organizations must be free21.2The collection of donations must be done via a web site in Safari or an SMS22. Legal requirements22.1Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws22.2Apps that contain false, fraudulent or misleading representations will be rejected22.3Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected22.4Apps that enable illegal file sharing will be rejected22.5Apps that are designed for use as illegal gambling aids, including card counters, will be rejected22.6Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected22.7Developers who create apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the iOS Developer Program22.8Apps which contain DUI checkpoints that are not published by law enforcement agencies, or encourage and enable drunk driving, will be rejectedLiving documentThis document represents our best efforts to share how we review apps submitted to the App Store, and we hope it is a helpful guide as you develop and submit your apps. It is a living document that will evolve as we are presented with new apps and situations, and we'll update it periodically to reflect these changes.Thank you for developing for iOS. Even though this document is a formidable list of what not to do, please also keep in mind the much shorter list of what you must do. Above all else, join us in trying to surprise and delight users. Show them their world in innovative ways, and let them interact with it like never before. In our experience, users really respond to polish, both in functionality and user interface. Go the extra mile. Give them more than they expect. And take them places where they have never been before. We are ready to help.(C) Apple, 20120添加评论分享收藏感谢收起0添加评论分享收藏感谢收起