Alokesh Banerjee - MBA and an Engineer with 20 Years of experience in handling leadership positions with Global Leaders.Purpose is to create Value synergy and lead an organization towards sustainable stakeholders benefit.Alumni- Presidency College, Calcutta University, IISWBM and Don Bosco-Calcutta.Co-Chairperson of the Marketing and Brand Committee for Bengal Chamber of Commerce and Industries. Vice President Calcutta Management Association. Member of CII Marketing committee. Visiting Faculty at IISWBM teaching Strategy and Business Policy for Day and evening MBA stutents. Download CVMBA and an Engineer with 20 Years of experience in handling leadership positions with Global Leaders.Purpose is to create Value synergy and lead an organization towards sustainable stakeholders benefit.Alumni- Presidency College, Calcutta University, IISWBM and Don Bosco-Calcutta.Co-Chairperson of the Marketing and Brand Committee for Bengal Chamber of Commerce and Industries. Vice President Calcutta Management Association. Member of CII Marketing committee. Visiting Faculty at IISWBM teaching Strategy and Business Policy for Day and evening MBA stutents. Profile MBA and Engineer with 21 Years experience in handling business assignments with Global Leaders. Alumni- Presidency College, Calcutta University, IISWBM and Don Bosco-Calcutta. President for Calcutta Management Association.Guest Faculty at Calcutta University, teaching Strategy and Business Policy.Co-Chairperson of the Marketing and Brand Committee of Bengal Chamber of Commerce and Industries. Member of CII Marketing committee.Statement of PurposeGoal-driven professional with twenty years of significant, progressive business experience that is highly applicable to management, including ability to deliver superior, Management expertise, cultivate strong business relationships, make real-time decisions, and resolve issues in a way that propels innovation and growth.
Purpose is to create Value synergy
and lead an
organization towards sustainable stakeholders benefit.While learning is a continuous process, my strengths are in the areas of General management. At 47, the energy levels are high and so is the case with enthusiasm, drive determination and wisdom.I have interest in traveling, music and readingEducationMBA (With specialization in Marketing) from IISWBM (CU)M.Tech - (With specialization in Polymer Technology) from Calcutta UniversityGraduation from Presidency College.Schooling at Don Bosco Calcutta. AwardsGATE National scholar 1991.University topper 1992.Lafarge group award for Premiumization ,
chosen amongst 78 countries the case of premium offering
developed in India called “ Concerto.”.Within two years of launch companies 35 % of turnover came from this premium product.Current AssignmentAsst.Vice President-MarketiingDiageo United SpiritsHead Of Customer MarketingDevelop effective brand communication program that can generate requisite purchase intent at the specified premium at the point of purchase and consumption. National Activation calendar planning in line with brand calendar for FY and every quarter.
Accountable for design and results of various channel programs and brand level activationsInstitute process for generating shopper insights and utilize for activation planningSupervise work of Region Customer Marketing Heads and channel heads,Responsible for National Segment market shares and Channel / segment market share with high weightage on focus states.Leading a team of 172 marketing and sales professionals nationally. Responsibility includes Marketing of Diageo USL products in
India , Nepal .Develop effective brand communication program that can generate requisite purchase intent at the specified premium at the point of purchase and consumption. Responsible for revenue, Profit and market share of premium portfolio (Scotch, BIO Vodka and Wine) for the company and institutional sales.Member of the board of McDowell's Mohun Bagan football team Pvt Ltd.Marketing Houston | Houston Web Design, Video Production and Internet Marketing FirmFollow us on TwitterJoin our Facebook GroupJoin me on Google PlusAdd me on LinkedinRSS Welcome , a Houston-based Digital Branding & Creative Advertising Agency. We help companies in the Houston Metropolitan area build and maintain their Brands, on and offline.All/VIDEO/WEBx+-Unity Day HoustonGerco IndustrialClub 26TenALC ChurchNRCDC713 MusicALC Lead GenerationRecent Blog Posts What are some myths about SEO? How can I research a domain that I may want to purchase? Using Search Queries to improve your site Possibilities of Mobile Search Webinar: How To Get Started with Aweber for Email Marketing How to Write the Perfect Blog Post Are You Making These Major Mistakes On Pinterest? How Should You Handle An Angry Customer On Social Media? 9 Huge Landing Page Mistakes That Kill Your Conversion Rates Strategies for Handling Negative Online Reviews of Your Company