新世纪英语阅读C文章翻译
Unit3广告时代马歇尔·麦克卢汉迄今为止,大多数人一定看过这样一幅广告:一位克利夫顿·韦布模样的男士穿着一件白色衬衣,一只眼睛上蒙着黑眼罩。在仅仅几星期的时间里,这幅广告就推销了一百万件"哈瑟维"牌衬衣。然而很少有人试问过为什么会这样。广告是一件抽象艺术,是不折不扣的象征主义。据说普通人在艺术画廊里看到广告时会怒不可遏,但是它在市场上的确管用。这一点绝非偶然。无论在理论上还是在实践上,象征主义诗歌和绘画都神秘莫测,能够把相互没有逻辑关系的东西联系起来。现代广告就是一种魔法(5秒钟之内甜蜜接吻),它采用了象征主义艺术的各种手法。它是天方夜谭般的世界,有阿拉丁的神灯和魔仆,从瓶子里钻出来为我们效劳。在这个世界上,就像在欧玛尔·海亚姆的世界里一样,事物的令人悲伤的格局事实上永远是按照心灵的愿望铸造的。广告创造的图文并茂五颜六色的人造环境的阵势如此强大,以至于人们都已习惯于生活在广告所宣传的未来世界里。不满足于现实生活,他们就生活在未来的日子里,那时候有人替他们付冰箱的钱,那时候一套美容程序和心理分析将给他们的生活带来浪漫和成功。广告创造了一个希望之乡。像可口可乐或红吉士这些全国性品牌的商品各有办法建立一种图腾制度。图腾社会是靠图腾植物或图腾动物维系在一起的。单独一个人就不是袋鼠家族或部落的一个成员,他只是一只袋鼠,他和他的弟兄们一起参与袋鼠的集体生活,这是一种神秘的群体或参与。广告能够调动起集体情感,为群体参与制定了全国性品牌。有人告诉我们:"使用著名品牌,你会更有满足感。"使用在全国范围内广告的一种汽车、饮料、烟或者食品,会给人一种属于某种比他更大的整体的感觉,他成了包含他滋养他的一个过程或文化的一部分。广告就能产生这种不理智的吸引力,这种吸引力的基础更强化了他那神秘的群体归属感。在这一方面,全国性广告自然而然地取代了国旗。怪不得二战期间美国士兵们会得出那样的结论,认为他们是为了美国姑娘而战,他们脑海里联想到的是可口可乐,汉堡包,青春和卫生。然而只要回顾一下广告的历史,就会改变我们这个时代尤其荒诞这样一种观念。不久以前,甚至连墓碑都被用作广告,比如在巴黎就有这样一块墓碑:怀念贾维特先生,一位优秀的丈夫和父亲。他的悲痛欲绝的遗孀会把他在圣丹尼斯街上的杂货店继续开下去。一个世纪以前,一家美国报纸刊登了这样一幅广告:此处长眠着阿道夫·布莱克,享年86岁。由于使用X公司的洗牙水,他的牙齿完好无损。当地有一家棺材公司,它资助的一项计划是专门为长期生病的患者开展的。如今,广告是一大产业,它吸引了世界上大多数艺术天才。不过艺术家和广告之间的联姻已经有好几百年的历史。达芬奇画过酒店标牌,暴发户梅迪西家族曾雇佣画家和雕塑家为自己做广告,抬高他们家族的地位。在我们这个世纪,萨尔范德·戴利做霓虹灯广告。事实上,就像沃拉德和杜维恩这些天才所做的那样,现代绘画本身已经变成了广告的一个分支,这一点每一位读过《时尚》的人都知道。究竟谁是当今走红的艺术家,都是那些大牌艺术经纪人说了算。那些时尚杂志直接或间接地使用同一些画家以增加纺织业的营业额。最近的《穆兰鲁治》就是一个很好的例子。在这部影片里,著名演员乔斯·费勒把土鲁斯·劳特累克表现成法国卡巴莱夜总会的一位广告天才。在美国,为广告设计版面的人可能是极其伟大的艺术家,只是谁也意识不到。我们为我们自己的商业活动感到羞耻,所以不愿意在我们这个世界上寻找任何体现美德或美丽的东西。我们觉得,这些东西只能是在我们不经意的时候钻进这个世界。清教徒们说过:生命苦短,因此我们不得不拉长面孔。我们是技术意义上的现代清教徒,而不是神学意义上的清教徒,我们也说:生活元情,因此我们绝不能去面对它。我们喜欢烤牛肉,所以我们就有屠宰场。可是我们却鄙视那些在公牛的惨死中寻找意义和尊严的西班牙人。随着图文显示广告手段的到来,现代世界发生了一场巨大的革命,生活从此与以往大不相同。P.T.巴纳姆是这场革命名副其实的鼻祖,正是他打破了玛瑞体铅字广告版式的禁锢。直到一个世纪前,那些小广告商们联手对付大广告商,他们说:"有我们在,你们就别想使用大号铅字或大版面。"正是由于这些小广告商团结一致的压力,才阻止了全国众多的图文显示广告商使用大号字体达50年之久。正是P.T.巴纳姆采用整幅报纸版面充当广告赚头,从此掘开了小玛稻体铅字广告版式的堤坝,不过这种字体依然主宰着分类广告。他启发报界怎样把特写故事和采访当做广告绝招来利用。《星期六晚报》或《生活》上的一幅广告的设计要比同期报纸或杂志上的故事特写的设计投入更多的艺术和智力成分。为什么会这样呢?答案很简单。这些杂志上的广告耗费很大,在一期的一页上刊登一幅广告投资高达2.5万美元。这还是最低的价格,因为前期投资还包括建设价值数百万元的生产厂和全国销售网络。杂志广告是为了在广大读者群中激发购买兴趣刺激消费热情而设计的一种充满魔力的手段。就像不到人手那么大的一片云彩,这一页的设计目的是引发一阵纷至沓来的订单,刺激狂热的生产与流通。因此,这一页的版面设计就必须准确无误地面向读者大众。为了达到这一目的,就必须有一系列精心策划的消费调查,以准确地确定那些社会群体的特点,这些人的美
& 果果文库所有资源均来源于互联网，仅供网友学习交流，若侵犯了您的权益，请联系我们予以删除。
11474&&人浏览
7620&&人浏览
8090&&人浏览
30&&人浏览
19365&&人浏览
18110&&人浏览
12304&&人浏览
7863&&人浏览
12050&&人浏览
11758&&人浏览
16037&&人浏览
4365&&人浏览
19482&&人浏览
10339&&人浏览
6462&&人浏览
本文标题：新世纪英语阅读C文章翻译 链接地址：
2013- Inc. All Rights Reserved 果果文库 版权所有 联系站长: ; 经营许可证编号:浙ICP备号新东方新概念英语网络课程
高中英语教材听力
可可背单词
新概念英语第一册
可可英语官方微信(微信号:ikekenet)
每天向大家推送短小精悍的英语学习资料.
添加方式1.扫描上方可可官方微信二维码。
添加方式2.搜索微信号ikekenet添加即可。题号：4374172题型：阅读理解难度：一般引用次数：54更新时间：16/08/25
阅读下列短文，从每题所给的A.B.C和D项中，选出最佳选项。GET YOUR DEGREE AT HOME!Have you ever wondered what a Degree might be worth to you in your job or career(事业)? It means a lot of Americans with an Associate Degree average nearly $10,000 more in yearly earnings than those with just a High School Diploma(毕业证).Harcourt Learning Direct offers you a way to get a Specialized Associate Degree in 11 of today’s growing fields—without having to go to college full time. With Harcourt, you study at home, in your spare time—so you don’t have to give up your present job while you train for a better one. Choose from exciting majors like Business Management, Accounting, Dressmaking ＆ Design, Bookkeeping, Photography, Computer Science, Engineering, and more! Your training includes everything you need! Books, lessons, learning aids — even professional-quality tools and equipment—everything you need to master your training and more ahead to a new career is included in the low tuition(学费) price you pay. Your education is nationally recognized! Nearly 2, 000 American companies—including General Electric, IBM, Mobile, General Motors, Ford, and many others—have used our training for their employees. If companies like these recognize the value of our training, you can be sure that employees in your area will, too!Earn your degree in as little as two years! Get a career diploma in just six months! The career of your dreams is closer than you think! Even if you have no experience before, you can get valuable job skills in today’s hottest fields! Step-by-step lessons make learning easy. Prepare for promotions(提升), pay raises, even start a business of your own! Send today for FREE information about Harcourt at home training!Simply fill in your name and address on the coupon(票券) above. Then write in the name and number of the one program you’re most interested in, and mail it today. We’ll rush your free information about how you can take advantage of the opportunities(机会) in the field you’ve chosen. Act today!Mail coupon today! Or call the number below 1-800-372-1589. Call any time, 24 hours a day, 7 days a week. www. Harcourt-learning. com E-mail：Harcourt＠learning. com.【小题1】This advertisement aims at calling on people to ________.A．attend full-time universitiesB．work part time to further their educationC．improve their education at home to get better jobsD．earn their degrees in different ways that suit them【小题2】Which of the following is NOT clearly mentioned in this advertisement?A．The way how you will get your degree.B．Tuition price.C．The hot fields you will be preparing yourself for.D．The length of time it will take you to get a degree.【小题3】What does the writer of this ad intend to say by naming General Electric, IBM, Ford, etc.?A．To show that their training is widely used in the country.B．To show that the training program is fully supported by famous companies in the U. S.C．To prove the value of their training in every area.D．To show the importance of getting recognized by the most famous companies.【小题4】It seems to the writer that the greatest attraction for people to take their training is ______.A．its convenienceB．the degree’s nation-wide recognitionC．the economic benefit(利益) it will bring aboutD．the hot fields the training will help people to enter【小题5】How many ways are mentioned in the ad for people to get in touch with the Harcourt Learning Direct?A．One. B．Two.C．Three. D．Four.
提示: 下载试题将会占用您每日试题的下载次数,建议加入到试题篮统一下载(普通个人用户: 3次/天)
【知识点】
相关试题推荐
The dodo is among the most famous extinct creatures, and a poster child for human-caused extinction events. Despite its bad name, and the fact that the species was alive during recorded human history, little is actually known about how this animal lived, looked, and behaved. A new study of the only known complete skeleton(骨架) from a single bird takes advantage of modern 3-D laser scanning(扫描) technology to open a new window into the life of this famous extinct bird.The study was presented at the 74th Annual Meeting of the Society of Vertebrate Paleontology in Estrel, Berlin. Leon Claessens, Associate Professor at the College of the Holy Cross, and lead researcher on the study said that, "the 3-D laser surface scans we made of the fragile dodo skeletons enable us to reconstruct how the dodo walked, moved and lived to a level of detail that has never been possible before. There are so many outstanding questions about the dodo bird that we can answer with this new knowledge."A complete dodo skeleton, found by an amateur collector and barber, Etienne Thirioux, on the island of Mauritius between 1899 and 1917, has remained unstudied, even though it is the only complete dodo skeleton from a single individual bird known to exist. All other skeletons are incomplete combinations, meaning that they are gathered from more than one individual. In addition, Thirioux constructed a second, partially combined skeleton, which contains many bones that also belong to a single bird. "Being able to examine the skeleton of a single, individual dodo, which is not made up from as many individual birds as there are bones, as is the case in all those other combined skeletons, truly allows us to appreciate the way the dodo looked and see how tall or fat it really was," said Juilan Hume, of the Natural History Museum UK, a co-author on the study.The scans were performed on site in Durban, South Africa, and allow examination of the biology of this mysterious extinct bird in detail for the first time. Using the newest digital tools and techniques, the scans provide an insight into how the flightless dodo may have developed its giant size, and how it walked and lived in its forest home. According to Kenneth Rijsdijk, a biologist from University of Amsterdam, “the skull of the dodo is so large and its mouth so strong that it is easy to understand that the earliest naturalists thought it was related to sharks and other birds of prey（猛禽）, rather than the pigeon family.”【小题1】The underlined phrase “a poster child” in Para. 1 is closest in meaning to “&&&&&&&&&&”.A．a typical exampleB．an endangered animalC．a child who puts up posters on the boardD．a child posted in a newspaper as an advertisement【小题2】The researchers study the dodo skeleton to find out&&&&&&&&.A．ways to save the dodoB．the dodo’s living habitsC．the bird’s natural habitatD．the cause of the dodo’s extinction【小题3】What is special about the dodo skeleton found by an amateur collector?A．It is gathered from more than one individual.B．It reminded unstudied between 1899 and 1917.C．It is the only complete dodo skeleton from a single individual bird.D．It can be examined with 3-D laser scanning technology.【小题4】What is the purpose of the author in writing this passage?A．To call people’s attention to wildlife protection.B．To criticize humans for the extinction events.C．To introduce a new way of studying the dodo.D．To give tips on how to study extinct creatures.
The day my husband fell to his death，it started to snow，just like any November day．His body, when I found it，was lightly covered with snow．It snowed almost every day for the next four months，while I sat on the couch and watched it pile up．One morning，I shuffled downstairs and was surprised to see a snow remover clearing my driveway and the bent back of a woman shoveling(铲)my walk．I dropped to my knees and crawled through the living room. And back up stairs so those good people would not see me. I was embarrassed．My first thought was，how would I ever repay them? I didn’t have the strength to brush my hair, let alone shovel someone’s walk．Before John’s death，I took pride in the fact that I rarely asked for help or favors，I defined myself by my competence and independence．So who was I if I was no longer capable and busy? How could I respect myself if all I did was sit on the couch every day and watch the snowfall?Learning how to receive the love and support that came my way wasn't easy. Friends cooked for me and I cried because I couldn't even help them set the table. “I'm not usually this lazy, ”I wept．Finally，my friend Kathy sat down with me and said, "Mary，cooking for you is not a burden. I love you and I want to do it. It makes me feel good to be able to do something for you.”Over and over，I heard similar emotions from the people who supported me during those dark days．One very wise man told me, “You are not doing nothing. Being fully open to your sorrow may be the hardest work you will ever do.”I am not the person I once was, but in many ways I have changed for the better. My heart is now filled with thanks for people around me．I have been surprised to learn that there is incredible freedom that comes from facing one’s worst fear and walking away whole. I believe there is strength, for sure, in accepting a dark period of our life.【小题1】Which of the following is True according to the passage?A．The writer’s friend was unwilling to cook for her．B．The writer had been busy with her life before．C．The writer recovered from her sorrow quickly with his friend’s help．D．The day her husband died，it was snowing heavily．【小题2】We can describe the writer before her husband died as the following EXCEPT __．A．hard-workingB．independentC．smartD．capable【小题3】．The underlined word“shuffled”in Paragraph 1 probably means ___________．A．stepped steadilyB．walked slowlyC．ran swiftlyD．fell sadly【小题4】．We can infer from the passage that ____________.A．the writer found her husband immediately he fell off the roofB．the writer became strong-willed immediately after John's deathC．the people around the writer were friendly and supported herD．before John’s death, the writer never asked others for help【小题5】．The writer wrote the passage to ___________．A．share her sad story with usB．express her guilty conscience（良心）to the people who helped herC．show her thanks to the people who love and support herD．tell us the changes she has made because of her husband’s death
&One of the latest trends（趋势） in American Childcare is Chinese au pairs．Au Pair in Stamford, Conn, for example, has got increasing numbers of request for Chinese au pairs from aero to around 4, 000 since 2004．And that’s true all across the country．“I thought it would be useful for him to learn Chinese at an early age” Joseph Stocke, the managing director of a company, says of his 2-year old son．“I would at least like to& give him the chance to use the language in the future, ” After only six months of being cared by 25-year-old woman from China, the boy can already understand basic Chinese daily expressions, his dad says．Li Drake, a Chinese native raising two children in Minnesota with an American husband, had another reason for looking for an au pair from China．She didn’t want her children to miss out on their roots．” Because I am Chinese, my husband and I wanted the children to keep exposed to(接触) the language and culture．” she says．“Staying with a native speaker is better for children than simply sitting in a classroom, ” says Suzanne Flynn, a professor in language education of Children．”But parents must understand that just one year with au pair is unlikely to produce wonders． Complete mastery demands continued learning until the age of 10 or 12．”The popularity if au pairs from china has been strengthened by the increasing numbers of American parents who want their children who want their children to learn Chinese．It is expected that American demand for au pairs will continue to rise in the next few years．【小题1】What does the& term” au pair” in the text mean?A．A mother raising her children on her ownB．A child learning a foreign language at homeC．A professor in language education of childrenD．A young foreign woman taking care of children．【小题2】Li Drake has her children study Chinese because she wants them ______．A．to live in China some dayB．to speak the language at homeC．to catch up wit other childrenD．to learn about the Chinese culture【小题3】What can we infer from the text?A．Learning Chinese is becoming popular In America,B．Educated woman do better in looking after childrenC．Chinese au pairs need to improve their English Skills．D．Children can learn a foreign language well in six months．
暂时无评论暂时无评论
阅读理解。Most people watching Jeremy Lin these past two months saw Jeremy Lin，New York Knicks star；but I，watching him，saw someone else.That was my elder brother，Bob，who is athletic and energetic. He could never sit still when he was in second grade；he had to get up every now and then and run around the room.And sure enough，he grew up to be a starting player for an NCAA championship lacrosse (长曲棍球) team.He was a Nike&endorsed marathoner，too，and reached the top of Mt.Everest，unguided，in his 50s.And yet my family never watched his lacrosse games.We did watch some of his marathons，but that wasn’t until he was in his 20s.When Bob was in his glory days，our Shanghainese&born parents were bent on getting him into medical school.There was a loving aspect to it：I can remember my father working through math books with him，lesson by lesson，at the big blackboard in the attic.Bob never did become a doctor，though；and neither did I．It wasn’t until my younger sister came along that someone in the family finally wore a white coat.Bob today could be the fittest 58&year&old on the planet.His doctor estimates his biological age at 35；he’s still big mountains in the Himalayas.And，like Jeremy Lin，he’s charming.No one sees Bob without leaving with a laugh.He sometimes jokes he could be mayor of his building，and it’s true.To know him is to cheer for him.And yet my parents did not cheer for him.What if my mother had sat on the sidelines with her statistics，like Jeremy Lin’s mother？What if my father had played videos of athletes for my brother to watch and imitate？It’s hard not to wonder.And how did Jeremy Lin’s parents manage to do these remarkable things？Amy Chua，the tiger mother，recalls her immigrant father beating the kids whenever they mispronounced a Chinese word.How is it that Jeremy Lin’s immigrant father in particular，Gie&Ming Lin，encouraged his son to follow such an untraditional path?【小题1】Bob’s glory days were those ________.A．when he was doing well in mathB．when he was in second gradeC．when he was made mayor of his buildingD．when he showed his talents in sports【小题2】From the passage we can tell that Bob is________.A．active and optimisticB．clever and determinedC．brave and helpfulD．considerate and independent【小题3】Which of the following statements is probably TRUE?A．Bob was always ignored by his parents.B．Bob could also have been a sport star.C．Bob’s parents often watched his games.D．Nobody in the author’s family was a doctor.【小题4】From the last two paragraphs we can infer that ________.A．parents should always study together with their childrenB．parents should know how to educate their children properlyC．children should be punished when they do anything wrongD．children should try to live up to the hopes of their parents
热门知识点